Press release

Fujifilm Launches its New Range of Sleek Family Cameras

FinePix JV and JX cameras: with Style You Just Won’t Believe

Fujifilm is thrilled to announce the introduction of the FinePix JV100/150 and JX200/250, four new models that will offer consumers cutting edge style and advanced technology, plus the ability to shoot and enjoy images in High Definition. All of this is contained in a slender 18.9mm* metal body at an affordable price.

* Thinnest point for JV is 18.9mm and 18.5mm for JX

New Look

One of more obvious advances in the new JX and JV cameras is the aesthetics; the shell has been upgraded to a high-quality metal body and its soft, curved edges give it a sophisticated look. Available in Black, Silver and Pink, the elegant and stylish FinePix JV & JX cameras will produce high quality images yet are very easy to use.

Razor sharp Fujinon Zoom lens

The new range is divided in to two categories:

JX models (JX200/250) feature a high-quality Fujinon 5x optical zoom with 28mm wide-angle lens, plus there’s Digital Image Stabilisation to ensure image blurring is kept to a minimum. JV models (JV100/150) have 3x Fujinon optics (37-111mm equivalent).

High Specification

Within the JV and JX range there are two resolutions available; the FinePix JV150 and JX250 boast high resolution 14 megapixel sensors, whereas the FinePix JV100 and JX200 feature a 12 megapixel sensor.

Whichever combination chosen, by matching a high resolution sensor and top quality Fujinon optics, Fujifilm have ensured that the cameras will deliver sharp and clear images, perfect to enlarge on screen or in print without compromising the image quality.

In addition, with high sensitivity settings (to ISO 1600 at full resolution and ISO 3200 with 3MP), you will be guaranteed crisp, detailed, low noise images even when shooting in challenging low-light conditions.

High Definition

With HD image and video capture the new JX and JV cameras will produce stunning, detailed images that can be enjoyed in glorious High Definition on any HD ready television**.

** To connect to an HD-ready TV, you will need an optional accessory HD Player (HDP-L1)

Let the camera do the hard work for you

Scene Recognition Auto (SR AUTO) intelligently detects the scene type you are shooting and optimises the camera’s focus, exposure and white balance, so whether you’re photographing flowers or a holiday landscape, you will get flawless photos at the press of a button.

NEW Portrait Functions

Photos are all too often spoilt by people blinking or grimacing. Smile & shoot Mode works with Fujifilm’s highly-acclaimed Face Detection technology to detect smiles on faces: it will not take a picture until it detects a smile, so you’re guaranteed happy shots every time.

Another new feature is Blink Detection warns you if you have captured an image with people blinking, so you can re-shoot if necessary.

NEW Targeting AF

Previously featured on the S1500 camera, the JV and JX series feature Targeting AF which is perfect for when you need to take a picture of a moving subject and can’t keep your subject in the frame. Just switch Targeting AF on and it will track your subject and ensure that you achieve a crisp picture with your subject in the centre of the frame in perfect focus.

Additional features

For extra versatility try Panoramic Shooting Mode which allows you to stitch three photos together to create a stunning panoramic image.

And, for those occasions when stills just don’t do a moment justice, the JX and JV cameras feature HD Movie Mode with sound which lets you record those precious memories and relive them time and time again.

Image retrieval

Fujifilm has created a new Picture Search tool which allows you to find photos quickly and easily. You can search by whichever Scene mode the photo was taken, e.g. all portrait pictures or macro images. A time saving device which means that you will no longer have to waste time searching through all your photos to find the one you are looking for.

Core specification:



12 MP







14 MP







12 MP




28mm wide



14 MP




28mm wide

Key features:

    * Ultra stylish metal body – only 18.5mm thick

    * Fujinon optical zoom lens

    * 2.7″ LCD screen

    * 720p HD image and video capture

    * NEW Targeting AF

    * Scene Recognition Auto (SR AUTO)

    * Panoramic Shooting Mode

    * Face Detection technology

    * NEW Blink Detection

    * NEW Smile & Shoot mode

    * ISO sensitivity to 1600 at full resolution and ISO 3200 with 3MP.

    * Li-ion rechargeable battery

FinePix JV150/JV100/JX200


Number of effective pixels


JV100/JX200:12.2million pixels

JV150:14.0million pixels


CCD sensor


1/ 2.3-inch


Storage media


Internal memory (Approx. 24MB)  

SD memory card / SDHC memory card


File format


Still image: JPEG (Exif. Ver. 2.2 ) / Movie: AVI (Motion JPEG ) with sound / Audio: WAVE format, Monaural sound

(Design rule for Camera File system compliant / DPOF-compatible)


Number of recorded pixels


Still image: 4000×3000 (12M, 4:3 format) / 4000×2664 (11M, 3:2 format) / 4000×2248 (9M, 16:9 format) / 2816×2112 (6M, 4:3 format) / 2048×1536 (3M, 4:3 format) / 1920×1080 (2M, 16:9 format) / 1600×1200 (2M, 4:3 format) / 640×480 (0.3M, 4:3 format)




JV100/150: Fujinon 3x optical zoom lens, F3.2(Wide)-5.9(Telephoto)

JX200: Fujinon 5x optical zoom lens, F3.6(Wide)-F5.9(Telephoto)


Lens focal length


JV100/150: f=6.6-19.8mm, equivalent to 37-111mm on a 35mm camera

JX200: f=5-25mm, equivalent to 28-140mm on a 35mm camera


Digital zoom


JV100: Approx. 6.3× (up to 18.9× when combined with optical zoom)

JV150: Approx. 6.7× (up to 20.1× when combined with optical zoom)

JX200: Approx. 6.7× (up to 33.5× when combined with optical zoom)




JV100/150: F3.2-F4.3 (Wide) F5.9/F8 (Telephoto)

JX200: F3.6-8 (Wide) F5.9-F13 (Telephoto) with ND filter


Focus distance

(from lens surface)


JV100/150: Normal: Approx. 60cm (2ft.) to infinity

Macro: Wide: Approx. 10cm-70cm/ 3.9in.-2.3ft.

Telephoto: Approx. 60cm-100cm / 2ft.-3.3ft.

JX200: Normal: Wide: Approx. 45cm (1.5ft.) to infinity

Telephoto: Approx. 80cm (2.6ft) to infinity

Macro: Wide: Approx. 10cm-80cm / 3.9in.-2.6ft.

Telephoto: Approx. 60cm-100cm/2ft.-3.3ft.




Auto / Equivalent to ISO 100/200/400/800/1600/3200* (Standard Output Sensitivity) *3MP or lower


Exposure control


TTL 256-zones metering


Exposure mode


Programmed AE


Shooting  modes


SP: Portrait, Baby, Smile, Landscape, Panorama, Sport, Night, Night (Tripod), Fireworks, Sunset, Snow,  Beach, Party, Flower, Party, Flower, Text

MODE DIAL: SR AUTO, AUTO, Natural Light, Natural Light & with Flash, SP1, SP2, Movie, P      


Image Stabiliser


Digital Image Stabilisation


Shutter speed


JV100/150: (Auto mode) 1/4 sec. to 1/2000 sec. (All other modes) 8 sec. to 1/2000 sec.

JX200: (Auto mode) 1/4 sec. to 1/1400 sec. (All other modes) 8 sec. to 1/1400 sec.


Continuous shooting



JV100/JX200: Up to 1.7fps; max. 3 frames

JV150: Up to 1.2fps; max. 3 frames




Auto focus (Centre) / Tracking AF


White balance


Automatic scene recognition, Preset: Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light




Approx. 10 sec./2 sec. delay




Auto flash

JV100/150: Effective range: (ISO AUTO)


Wide: approx. 60cm-3.5m/2ft.-11.5ft., Telephoto: approx. 60cm-2m/2ft.-6.6ft.

Macro: approx. 30cm-80cm/1ft.-2.6ft.

JX200: Effective range: (ISO AUTO)


Wide: approx. 40cm-3m/1.3ft.-9.8ft.,Telephoto: approx. 80cm-2m/2.6 ft.-6.6ft.

Macro: approx. 30cm-80cm/1ft.-2.6 ft.

Flash modes:

Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro.

Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.


LCD monitor


2.7-inch, Approx. 230,000 dots, colour LCD monitor, Approx. 96% coverage


Movie recording


1280×720 pixels / 640×480 pixels / 320×240 pixels (30 frames / sec.) with monaural sound

Sounds will not be recorded during optical zoom operation.


Photography  functions


SR AUTO, Face Detection, Auto red-eye removal, Framing guideline, Frame No. memory, Silent mode,


Playback  functions


Face Detection, Auto red-eye removal, Crop, Resize, Image rotate, Slide show, Multi-frame playback (with Microthumbnail), Sorting by date, Voice memo, Picture search, Blink Detection,


Video output


NTSC/PAL selectable


Digital interface


USB 2.0 High-Speed


Power supply


NP-45A Li-ion battery (included)




JV100/150: 93mm(W) × 55mm(H) × 20.6mm (D) /3.7in.(W) × 2.2in.(H) × 0.8in. (D) (excluding accessories and attachments)

JX200: 93mm(W) × 55mm(H) × 22.9mm (D) / 3.7in.(W) × 2.2in.(H) × 0.9in (D) (excluding accessories and attachments)




JV100/150: Approx. 106g / 3.7 oz. (excluding accessories, battery and memory card), Approx. 123g / 4.3 oz. (including accessories, battery and memory card)

JX200: Approx. 113g/  4.0 oz. (excluding accessories, battery and memory card), Approx. 130 g/  4.6 oz. (including accessories, battery and memory card)


Operating Humidity


85% or less (no condensation)


Guide to the number of available frames for battery operation


Number of frames (AUTO mode) Approx. 180 frames


Accessories included




Hand strap

USB cable


Owner’s manual

  1. 1. Introduction
  2. 2. Press release
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