Press Release

The new FinePix JZ series of long-zoom compact cameras encompasses style, substance and affordability in a winning formula.
Slim and stylish

From a design perspective, these cameras really do ‘wow’. Available in Silver and Black with elegant round edges, a smooth matte finish and only 23mm thin these cameras are ideal for consumers looking for a pocketable, elegant camera, with a longer zoom.

Fujinon optics
The JZ series are slim enough to slip into your pocket so can be taken everywhere, yet accommodate a large 10x optical zoom lens providing you with the ability to zoom right in on the action every time. When you pair this with Fujifilm’s advanced CCD-shift image stabilisation, you are guaranteed focused, blur-free images even at the full zoom range.
In addition the versatile 28mm wide-angle lens is perfect for wide landscapes or large group shots as it ensures you capture everything in stunning detail.
Advanced HD capabilities
Both J cameras offer stunning High Definition playback for both stills and movies. Many consumers are happy to enjoy HD movies on their PC, but with the new HD Player (optional extra), which comes equipped with a remote control, families can gather around their home TV to enjoy amazingly detailed stills and high resolution movie playback.
*To connect to an HD-ready TV, you will need an optional accessory HD Player (HDP-L1)
NEW Tracking Auto Focus  
Tracking AF is a useful feature that tracks a moving subject automatically while the shutter is half-pressed. Then, when you are ready to take the photo you press the shutter button fully and are guaranteed that your subject is in the centre of the frame in perfect focus. This is particularly useful when trying to capture an action shot where your subject is moving constantly and you would normally find it very hard not to miss your shot.
Let the camera do the hard work for you
Fujifilm’s Scene Recognition Auto (SR Auto) technology makes it very easy to take a good picture. The camera is able to intelligently detect what your subject matter is (choosing from Portrait, Backlit Portrait, Night Portrait, Landscape, Macro and Night scene), and optimises the camera settings dependent on the shooting conditions, guaranteeing you the best shot you can achieve.
Manage your photos
Fujifilm has included a new file management Picture Search tool which allows you to find specific photos quickly and easily. It allows you to search by Scene mode to view all photos with people in, or all photos of landscapes etc. No more time will be wasted flicking through all your pictures to find the one that you want.
Portrait Enhancer
Ensuring silky smooth skin tones & banishing blemishes is easy with Fujifilm’s Portrait enhancer mode. Using Fujifilm’s proprietary “Double Noise Reduction” image processing and Face Detection technology, it captures and retouches your portraits without any intervention needed.
NEW Face Recognition technology (only on the JZ500)
Face Recognition technology gives you the ability to pre-programme eight people into the camera. To do this you need to take a photo of the person you want to programme in and then tell the camera that it is “Mum”. The next time you take a photo with her in the camera will  recognise “Mum” and optimise the settings to ensure that exposure and focus are best suited to her rather than the other people in the frame. This fun technology can recognise up to five pre-programmed people on screen at the same time. You can also input the group the person belongs to (e.g. family) and when their birthday is, then find pictures in those categories (i.e. group/person/birthday) using the Picture Search facility.
NEW Pet Detection technology (only on the JZ500)
Cats and dogs are a commonly photographed subject and with this in mind Fujifilm has developed a new Pet Detection function to ensure perfect pictures of your cat or dog. Much like Face Detection technology, Pet Detection can recognise cats’ and dogs’ faces and optimises focus and exposure. Plus, there’s an Auto Shutter Release function that automatically takes a photo when your four-legged friend looks at the camera, so you don’t miss that precious shot.
Key Features:

  • 12MP resolution (JZ300)


  • Fujinon 10x optical zoom


  • 28mm wide-angle


  • 720p HD image & video capture


  • Super- slim at only 23mm(TBD) thickness


  • Up to ISO3200


  • Scene Recognition Auto (SR Auto)


  • Super Intelligent Flash


  • Portrait enhancer


  • Face Detection


  • Picture search tool


  • Tracking Auto Focus


  • Natural light with flash


  • Lithium-ion rechargeable battery

Additional features in JZ500 only:

  • 14MP resolution


  • NEW Face Recognition


  • NEW Pet Detection

FinePix JZ300/JZ500
Number of effective pixels
JZ500: 14.1 million pixels
JZ300: 12.1 million pixels
CCD sensor
1/ 2.3-inch
Storage media
Internal memory (Approx. 40MB), SD memory card / SDHC memory card
File format
Still image: JPEG (Exif. Ver. 2.2) / Movie: AVI (Motion JPEG) with sound / Audio: WAVE format, Monaural sound
(Design rule for Camera File system compliant / DPOF-compatible)
Number of recorded pixels
JZ500: 4320×3240 / 4320×2880 (3:2) / 4320×2432 (16:9) / 3072x 2304 / 2048×1536 / 1920×1080 (16:9) / 1600×1200 / 640×480
JZ300: 4000×3000 / 4000×2664 (3:2) / 4000x 2248 (16:9) / 2848x 2136 / 2048×1536 / 1920×1080 (16:9) / 1600×1200 / 640×480
Fujinon 10x optical zoom lens,  F3.3(Wide)-F5.6(Telephoto)
Lens focal length
f=5.0- 50mm, equivalent to 28-280mm on a 35mm camera
Digital zoom
JZ500:Approx. 6.4x (up to 64× when combined with optical zoom)
JZ300:Approx. 6.0x (up to 60× when combined with optical zoom)
F3.3-F6.4 (Wide) F5.6-F11 (Telephoto)  with ND filter
Focus distance
(from lens surface)
Wide: Approx. 45cm / 1.5ft. to infinity 
Telephoto: Approx. 2m / 6.6ft. to infinity
Wide: Approx. 5cm – 2.5m / 2.0in. – 8.2ft. 
Telephoto: Approx. 90cm – 2.5m / 3.0ft. – 8.2ft.
Auto / Equivalent to ISO 100/200/400/800/1600/3200* (Standard Output Sensitivity) *3MP or lower
Exposure control
TTL 256-zones metering
Exposure mode
Programmed AE
Shooting  modes
SP: Portrait, Portrait Enhancer, Landscape, Sport, Night, Night (Tripod), Fireworks, Sunset, Snow, Beach, Party, Flower, Text, Dog*, Cat*
MODE DIAL: SR AUTO, AUTO, Natural Light, Natural Light & with Flash, SP1, SP2, Movie, P    
*JZ500 only  
Image Stabiliser
CCD-shift type
Shutter speed
(Auto mode) 1/4 sec. to 1/2000 sec. (All other modes) 4 sec. to 1/2000 sec.
Continuous shooting
JZ500: Up to 0.9fps; max. 3 frames
JZ300: Up to 1.1fps; max. 3 frames
Auto focus (Centre) / Tracking AF
White balance
Automatic scene recognition
Preset: Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light, Custom
Approx. 10 sec./2 sec. delay
Flash modes: 
Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.
LCD monitor
2.7-inch, Approx. 230,000 dots, colour LCD monitor, Approx. 96% coverage
Movie recording
1280×720 pixels (24frames / sec.) / 640×480 pixels / 320×240 pixels (30 frames / sec.) with monaural sound
Photography  functions
SR AUTO, Face Detection, Auto red-eye removal, Power management, Framing guideline, Frame No. memory, Silent mode, Face recognition (only JZ500)
Playback  functions
Face Detection, Auto red-eye removal, Crop, Resize, Image rotate, Slide show, Multi-frame playback (with Microthumbnail), Sorting by date, Voice memo, Picture search
Video output
NTSC/PAL selectable
Digital interface
USB 2.0 High-Speed
Power supply
NP-45A Li-ion battery (included) / CP-45with AC power adapter AC-5VX (sold separately)
97.0 (W) x 57.0 (H) x 28.5 (22.0*) (D) mm / 3.8 (W) x 2.2 (H) x 1.1 (0.9*) (D) in.
(*excluding accessories and attachments, measured at the thinnest part)
Approx. 148g/5.2oz. (including accessories, battery and memory card)
Approx. 165g/5.8oz. (including accessories, battery and memory card)
Operating Humidity
80% or less (no condensation)
Guide to the number of available frames for battery operation
Approx. 230 frames
Accessories included
Li-ion battery NP-45A
Battery charger BC-45W
Hand strap
USB cable 
Owner’s manual

  1. 1. Introduction
  2. 2. Press Release
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