Sony S-Frame announcement

Press Release

Sony debuts first ever photo frames with HD video playback

New S-Frame range includes unique ‘photo album’ for easy sharing

Six new digital photo frames from 17.6cm (7″) up to 26cm (10.2″)

AVCHD video playback with stereo sound on the XR100

New concept S-Frame D830L portable photo album for fun, easy sharing

All-in-one DPP-F800 photo frame/printer

Free engraving service with online orders

The latest S-Frame range of digital photo frames from Sony brings your precious memories to life like never before. A beautiful addition to any interior, S-Frame offers the best-ever view of your favourite moments… now with AVCHD video playback with stereo sound on range-topping models.

You’re sure to find the perfect S-Frame, with a total of six new frames in screen sizes from 17.6cm (7″) up to an extra-large 26cm (10.2″). From great value gift ideas to feature-packed luxury frames, every S-Frame offers a wide range of slideshow modes plus clock and calendar views to flatter your photo collection. 

All models feature a distinctive illuminated ‘Sony’ logo on the panel bezel: the logo disappears automatically when the frame is positioned vertically in portrait position. There’s also a smart orientation sensor that ‘flips’ images for correct viewing whether the frame is in portrait or landscape position. There’s also an energy-saving timer that cuts power consumption when the frame isn’t being used, plus a remote for handy playback control from wherever you’re sitting.

The XR100 flagship model boasts a generously-sized 26cm (10.2″) panel for a big, beautiful view of your photos and videos with exquisite detailing and colours. The XR100 adds TruBlack technology for even richer, high-contrast images with practically no reflection. It’s also distinguished by an extra-wide viewing angle (160° x 160° degrees) so everyone can enjoy the show, anywhere in the room.

In a first from Sony, the S-Frame XR100 can display your camcorder, camera, and DSLR AVCHD clips with clear, rich stereo sound. Enjoy your video’s soundtrack or a choice of pre-installed background music tracks. Alternatively, enhance the mood of videos and slideshows by transferring your favourite music tracks to the frame’s internal memory.

S-Frame Album: share the memories

Don’t keep all those special moments to yourself. Share them around with the new S-Frame D830L. A unique concept in photo sharing, S-Frame Album doubles as a portable, battery operated photo album that’s ideal for showing off your photos and Standard Definition videos with musical accompaniment. Slideshows can be accompanied with a choice of pre-loaded music tracks, or import your favourite MP3 tracks via USB or media card.

Supplied with a luxurious leather-effect cover which protects the DPF when you’re on the go, S-Frame Album’s sculpted lines are beautifully styled for comfortable handling and sharing. When it’s not being used as an album, simply place the frame back on a table or mantelpiece.

S-Frame Combi: print and enjoy
The new DPP-F800 is a fully-featured photo frame that also lets you create beautiful, lasting prints of your favourite moments – with no PC needed. Discreetly concealed behind the adjustable-angle 20cm (8″) panel, the integrated colour printer delivers sumptuous, glossy photos in just over a minute. Simply view your photos, see one you like and print instantly to share with friends.

Now even more personal: free engraving service

A new engraving service lets you create the perfect, personalised gift for friends, family or loved ones. Available exclusively when you buy online from Sony, the free service offers the choice of adding a name or short message that’s engraved on the frame. You can see your message previewed on screen during checkout, and there’s no extra time required for delivery of your order. 
The new S-Frame range of digital photo frames from Sony will be available from October 2010.
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Key specifications


Model   DPF-XR100   DPF-D830L Album   DPF-F800 photo printer   

LCD panel size   26cm (10.2″)   20cm (8.0″)   20cm (8.0″)   

Panel resolution   WSVGA 1024×600   SVGA 800×600   WVGA 800×480   

Aspect ratio   16:10   4:3   16:10   

TruBlack/ Wide viewing angle   YES   –   –   

Auto orientation sensor   YES   YES   YES   

Internal memory   2GB   2GB   256MB   

Storage space / images*   4000   4000   500   

Memory card compatibility   MS/MS Duo/ SD/xD/MMC/CF   MS/MS Duo/ SD/MMC   MS/MS Duo/ SD/xD/MMC   

Video format support   Motion JPEG, MPEG-1, MPEG-4, AVCHD* *Maximun file size for AVCHD video file is 2GB. AVCHD video file split into 2GB cannot be played continuously.   Motion JPEG   –   

Music format support   MP3, AAC, WAV   MP3   –  

*Max. no. of images stored is estimated as 2 megapixel resolution images. Actual number of images stored may vary depending on actual photo size and conditions.

  1. 1. Introduction
  2. 2. Sony Bloggie announcement
  3. 3. Sony S-Frame announcement
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