Sony Bloggie announcement

Press Release

Have fun shooting Full HD and 360 videos with the new-generation Sony BloggieTM

‘All-in-one’ web sharing solution with
camera, software and Personal Space online service

Beautifully styled snap camera shoots Full
HD 1920×1080 video and 360 videos plus 12.8 megapixel stills

Large, easy to use 7.6cm (3″) touch-screen
and new interface

Built-in USB and BloggieTM software for easy

Quick, secure, private sharing of videos
and photos with new Personal Space by Sony

It’s brilliantly easy to create Full HD video clips and still photos with the
new BloggieTM Touch from Sony. A radical evolution from first-generation Sony
BloggieTM models, the all-new HD snap camera boasts gorgeous looks with its
slim, rounded body and finely brushed aluminium finish. It’s also the perfect
‘all-in-one’ solution for shooting and sharing life’s special moments, wherever
you are.


Available in a choice of vibrant pink, silver and black finishes, the Bloggie
Touch is a stylish partner for day-trips, weekend breaks or fun-filled nights


The camera’s cool, clean lines are dominated by a large, bright 7.6cm (3″) LCD
touchscreen that gives a brilliant view of your photos and video clips. A sleek
new user interface simplifies intuitive ‘touch and flick’ enjoyment of your
clips and pictures.


Operation is equally straightforward. Just point and shoot to capture the
moment: you can even grab still images while video recording continues uninterrupted.


The sensitive ExmorTM CMOS Sensor captures sparkling Full HD videos and
crisply-detailed still photos. Picture quality is enhanced further by the
bright, high quality lens with F2.8 maximum aperture for clear, low noise
images – even when you’re shooting on an overcast day.


BloggieTM Touch features a versatile autofocus lens with wide angle function.
There’s also a new auto macro mode to focus sharply on objects as close as 10cm
away. It’s ideal for snapping the menu of that unforgettable restaurant meal or
a beautiful flower discovered on holiday.


BloggieTM Touch also records amazing 360-degree panoramic videos and photos to
capture everything that’s happening around you – just clip on the supplied lens
adaptor. 360 videos are now twice the resolution of previous-generation
BloggieTM, and low-light video quality is also improved thanks to the ExmorTM
CMOS sensor. In addition to fun 360 Video, Bloggie Touch features “free-style
shooting” which allows you to capture movie both in landscape and portrait.


Despite its slim, compact size, Bloggie Touch allows nearly 4 hours HD movie
shooting time (1280 x 720/30p mode) on its 8GB internal memory. (Continuous
maximum shooting time: approx. 29 mins).


After shooting, it’s never been easier to share your favourite photos and video
clips on the web. BloggieTM Touch connects instantly to any PC via its flip-out
USB arm that also charges the camera’s battery. There are no fiddly cables or
software CDs to worry about: hook up BloggieTM Touch and the built-in sharing
software launches automatically.


Simply drag and drop to upload your favourite moments without fuss to social
networks and popular sites like YouTube, Facebook and Flickr. While you’re on
the move, it’s easy to tag content with a new ‘Share-it-Later’ function for
simple uploads when you’re next online.


Built-in Bloggie software also allows easy uploads to Personal Space, the
brand-new online service from Sony for sharing content safely and securely.
Once you’ve uploaded your pictures and clips from BloggieTM, just email invited
members of your own sharing group with a link to your Personal Space. It’s
easier and quicker than sending big file attachments via email. Viewing options
are widened further by an HDMI port that connects BloggieTM Touch to any HD


The new BloggieTM Touch MHS-TS20K mobile HD snap camera from Sony will be
available in November 2010.

– ends-

Key specifications:

  Model name   MHS-TS20K   

  Image sensor   7.22mm (1/2.5 type) Exmor CMOS

  Gross pixels   13.0M (approx.)   

  Still image recording   12.8M (approx.)   

  Lens   Sony lens   

  Digital zoom   4x   

  Auto Macro   Yes(10cm)   

  Image Stabilisation   SteadyShot   

  Recording media   8GB Internal Memory*   

  Video format   MPEG4 AVC/H.264 (MP4)   

  Video resolution   1920 x 1080 / 30p (16:9)

 1280 x 720 / 60p (16:9)

 1280 x 720 / 30p (16:9)   

  LCD Panel   7.6cm (3.0type)/288k dots   

  Face Detection   Yes(AF/AE)

  Interfaces   HDMI

 USB (built-in plug)   

  USB charge   Yes   

  Built-in Software   Bloggie Software   

  Weight   125g (including Battery)   

  Dimensions   15.2 x 107.0 x 52.0 mm (approx.)  


*Actual memory capacity is approx. 7.7GB.

  1. 1. Introduction
  2. 2. Sony Bloggie announcement
  3. 3. Sony S-Frame announcement
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