Panasonic's new FP1, FP2, and FP3 cameras offer a stylish, ultra-slim design with an impressive feature set

The new FP range is an ultra-slim series of cameras with non-protruding lenses and 4x optical zoom. They all use the Venus Engine IV processor and feature intelligent Auto mode for optimal picture control. 

The FP3 features a 14.1MP sensor and a 3in touchscreen LCD display. The FP2 shares the same 14.1MP sensor while the FP1 uses a 12.1MP, and both use a 2.7in LCD display. There are a wide range of colours to choose from for each model from standard silver and black to a wilder selection including orange, violet and light pink. 

Prices and availability to be confirmed. For more information visit


Panasonic FP1 small

Panasonic FP1 (black)


Panasonic FP1 small

Panasonic FP1 (pink)


Panasonic FP1 small

Panasonic FP1 (blue)


Panasonic FP1 FP2 small

Panasonic FP1/FP2 (red)


Panasonic FP3 small

Panasonic FP3 (dark blue)


Press release




Panasonic LUMIX FP3 Digital Camera, Complete

with Folded Optics Design, Features 3.0″ Touch-Screen LCD and Ultra-Slim Profile

for Easy Carry


LAS VEGAS, NV (January 6,

2010) – Panasonic today

announces new LUMIX digital cameras for the 2010 line with the additions to the

ultra-slim FP-Series, the LUMIX DMC-FP3 and FP1.  Both FP-Series models have a 4x optical zoom with a folded

optics design so the front has a flat and stylish design, featuring a newly-adopted

lens cover that protects the lens, and also serves as the camera’s power switch.  The Panasonic LUMIX FP3 also features

an intuitive 3.0″ touch-screen LCD for an easy-to-use operation combined with




(14.1-megapixel) features a 3.0″ touch-screen LCD, while the LUMIX FP1 has

12.1-megapixels and a 2.7″ 230,000-dot LCD. The newly adopted, 3.0-inch touch

screen LCD on the LUMIX FP3 provides an intuitive control thanks to a hybrid

operation combined with the four major operation buttons. The touch-screen

operation is fluid and smooth – whether in record or playback mode.  While recording, once the frame is

composed, users can simply touch the area they want focused before pressing the

shutter button. In playback mode, users can drag the image across the screen

with their finger to browse the collection of photos, as though it is a page in

a book.  Both models include

Intelligent LCD, which detects the lighting condition and controls the

brightness level of the LCD in 11 fine steps, to offer a display with the most

appropriate clarity in any situation. 


“Panasonic’s new LUMIX FP-Series

models are designed to be sleek in appearance and easy-to-use, perfect for a

user who is concerned with the look and style of their digital camera, but does

not want to compromise performance,” said David Briganti, Senior Product

Manager, Imaging, Panasonic Consumer Electronics Company.  “Starting with how the camera is turned

on – simply by sliding the lens cover, the FP-Series is innovative and uniquely

designed.  Add our Intelligent Auto

Mode, making it easy for consumers to take High Definition-quality photos, plus

an intuitive touch-screen, and we are confident the LUMIX FP3 will be a

standout this year.”


Panasonic’s popular iA

(intelligent auto) mode, a suite of technologies that engage automatically – no

setting changes needed by the user – makes it easy for anyone to take beautiful

photos.  The LUMIX FP3 and FP1 include

iA with the following technologies: MEGA O.I.S. (Optical Image Stabilization) to

help reduce blurry photos due to hand-shake; Intelligent ISO Control to help

reduce blur when the subject is moving; Face Detection to ensure registered

faces are captured in focus with appropriate exposure and unwanted red eyes are

digitally corrected; and Intelligent Scene Selector which automatically selects

the best option from six popular Scene modes: Macro, Portrait, Scenery, Night

Portrait, Night Scenery and newly added Sunset.  To make it even easier, the new FP-Series models feature the

dedicated iA button, which lets the user engage iA easily with a click of the



New to the FP-Series is

High Definition (HD) video recording capability at 1280 x 720p at a smooth 30

fps, in addition to WVGA (848 x 480) and normal VGA (640 x 480).  The FP-Series models are compatible

with Windows® 7*.  Also, the new

FP-Series models include the Venus Engine IV processing engine, which supports

a fast response time. The shutter release time lag is approximately 0.006

second for FP3 and 0.007 second for the FP1. With fast shutter speeds, the

Panasonic FP-Series makes it easy to capture sudden, spur-of-the-moment photo

opportunities.  Both LUMIX

FP-models also have a start-up time of approximately 0.97 second. 


Other features of the

Panasonic LUMIX FP3 and FP1 include:

  • Quick Setting – Allows the users’ most frequently-used settings, such as

    O.I.S., consecutive shooting, Auto Focus Point, White Balance – to be easily

    accessed through the “Quick Menu” button. There’s no need to open several menu

    screens to adjust them – the user simply selects convenient icons displayed on

    the menu.

  • Scene Modes: Variety of options, such as Baby, Pet and Sports – lets

    the user set in this Mode and the camera does the rest. Users can also record

    the name/birthday of a child or pet and embed the information in the photo and

    have it printed if desired.

  • Photo Frame: Put attractive borders around the photo and when printed,

    the photos look like postcards in picture frames.

  • My Scene – Lets the user customize specific Scene modes that they

    like best, so they can quickly and conveniently switch instantly to the mode.

  • Macro Zoom – Pulls subjects even closer by using 3x digital zoom, and

    captures even more dramatic close-ups.

  • SDXC Computability – Compatible with SDXC Memory Cards, including Panasonic’s

    newly announced 64 GB** and 48 GB SDXC Memory Cards – to enable high capacity

    content storage and fast data transfer speeds.

Battery Life – Can take up to 300 images on a single battery charge***.