The new FP range is an ultra-slim series of cameras with non-protruding lenses and 4x optical zoom. They all use the Venus Engine IV processor and feature intelligent Auto mode for optimal picture control. 

The FP3 features a 14.1MP sensor and a 3in touchscreen LCD display. The FP2 shares the same 14.1MP sensor while the FP1 uses a 12.1MP, and both use a 2.7in LCD display. There are a wide range of colours to choose from for each model from standard silver and black to a wilder selection including orange, violet and light pink. 

Prices and availability to be confirmed. For more information visit www.panasonic.co.uk

Panasonic FP1 (black)

Panasonic FP1 (pink)

Panasonic FP1 (blue)

Panasonic FP1/FP2 (red)

Panasonic FP3 (dark blue)

Press release

PANASONIC’S NEW LUMIX FP-SERIES DIGITAL CAMERAS FEATURE
SLEEK DESIGN AND ULTRA-SLIM PROFILE FOR USERS WITH STYLE

Panasonic LUMIX FP3 Digital Camera, Complete
with Folded Optics Design, Features 3.0″ Touch-Screen LCD and Ultra-Slim Profile
for Easy Carry

LAS VEGAS, NV (January 6,
2010) – Panasonic today
announces new LUMIX digital cameras for the 2010 line with the additions to the
ultra-slim FP-Series, the LUMIX DMC-FP3 and FP1.  Both FP-Series models have a 4x optical zoom with a folded
optics design so the front has a flat and stylish design, featuring a newly-adopted
lens cover that protects the lens, and also serves as the camera’s power switch.  The Panasonic LUMIX FP3 also features
an intuitive 3.0″ touch-screen LCD for an easy-to-use operation combined with
buttons.

The LUMIX FP3
(14.1-megapixel) features a 3.0″ touch-screen LCD, while the LUMIX FP1 has
12.1-megapixels and a 2.7″ 230,000-dot LCD. The newly adopted, 3.0-inch touch
screen LCD on the LUMIX FP3 provides an intuitive control thanks to a hybrid
operation combined with the four major operation buttons. The touch-screen
operation is fluid and smooth – whether in record or playback mode.  While recording, once the frame is
composed, users can simply touch the area they want focused before pressing the
shutter button. In playback mode, users can drag the image across the screen
with their finger to browse the collection of photos, as though it is a page in
a book.  Both models include
Intelligent LCD, which detects the lighting condition and controls the
brightness level of the LCD in 11 fine steps, to offer a display with the most
appropriate clarity in any situation. 

“Panasonic’s new LUMIX FP-Series
models are designed to be sleek in appearance and easy-to-use, perfect for a
user who is concerned with the look and style of their digital camera, but does
not want to compromise performance,” said David Briganti, Senior Product
Manager, Imaging, Panasonic Consumer Electronics Company.  “Starting with how the camera is turned
on – simply by sliding the lens cover, the FP-Series is innovative and uniquely
designed.  Add our Intelligent Auto
Mode, making it easy for consumers to take High Definition-quality photos, plus
an intuitive touch-screen, and we are confident the LUMIX FP3 will be a
standout this year.”

Panasonic’s popular iA
(intelligent auto) mode, a suite of technologies that engage automatically – no
setting changes needed by the user – makes it easy for anyone to take beautiful
photos.  The LUMIX FP3 and FP1 include
iA with the following technologies: MEGA O.I.S. (Optical Image Stabilization) to
help reduce blurry photos due to hand-shake; Intelligent ISO Control to help
reduce blur when the subject is moving; Face Detection to ensure registered
faces are captured in focus with appropriate exposure and unwanted red eyes are
digitally corrected; and Intelligent Scene Selector which automatically selects
the best option from six popular Scene modes: Macro, Portrait, Scenery, Night
Portrait, Night Scenery and newly added Sunset.  To make it even easier, the new FP-Series models feature the
dedicated iA button, which lets the user engage iA easily with a click of the
button.

New to the FP-Series is
High Definition (HD) video recording capability at 1280 x 720p at a smooth 30
fps, in addition to WVGA (848 x 480) and normal VGA (640 x 480).  The FP-Series models are compatible
with Windows® 7*.  Also, the new
FP-Series models include the Venus Engine IV processing engine, which supports
a fast response time. The shutter release time lag is approximately 0.006
second for FP3 and 0.007 second for the FP1. With fast shutter speeds, the
Panasonic FP-Series makes it easy to capture sudden, spur-of-the-moment photo
opportunities.  Both LUMIX
FP-models also have a start-up time of approximately 0.97 second. 

Other features of the
Panasonic LUMIX FP3 and FP1 include:

• 
  Quick Setting – Allows the users’ most frequently-used settings, such as
  O.I.S., consecutive shooting, Auto Focus Point, White Balance – to be easily
  accessed through the “Quick Menu” button. There’s no need to open several menu
  screens to adjust them – the user simply selects convenient icons displayed on
  the menu.
• 
  Scene Modes: Variety of options, such as Baby, Pet and Sports – lets
  the user set in this Mode and the camera does the rest. Users can also record
  the name/birthday of a child or pet and embed the information in the photo and
  have it printed if desired.
• 
  Photo Frame: Put attractive borders around the photo and when printed,
  the photos look like postcards in picture frames.
• 
  My Scene – Lets the user customize specific Scene modes that they
  like best, so they can quickly and conveniently switch instantly to the mode.
• 
  Macro Zoom – Pulls subjects even closer by using 3x digital zoom, and
  captures even more dramatic close-ups.
• 
  SDXC Computability – Compatible with SDXC Memory Cards, including Panasonic’s
  newly announced 64 GB** and 48 GB SDXC Memory Cards – to enable high capacity
  content storage and fast data transfer speeds.

Battery Life – Can take up to 300 images on a single battery charge***.