Three new Olympus Mju models in bright colours with big features

The popular Mju range gains three new models in the 5010, 9010, and 7040 (also with a 7030 variation) available in a range of titanium silver, light pink, light blue, coral blue, orchid purple. 

All models boast 14MP sensors and HD video recording and offer a range of optical zooms: 5x from the 5010, 7x from the 7040 (and 7030) and 10x from the 9010. 

The new models will be available from March, priced £199.99 (5010), £239.99 (7040), £289.99 (9010). For more information visit


Olympus Mju

Olympus Mju 9010 (Champagne Gold)


Olympus Mju

Olympus Mju 9010 (Black) 


Olympus Mju

Olympus Mju 7040 (Dusty Pink) 


Olympus Mju

Olympus Mju 7030 (Orchid purple) 

 Olympus Mju

Olympus 7030 (copper blue)


Olympus Mju

Olympus Mju 5010 (Titanium silver) 



Press release

Ultra slim yet but

bursting with power, the new Olympus Mju cameras will be available from March

2010. Retaining the popular Mju size, the range benefits from many new

features, including increased optical zooms up to 10x, up to 2GB of internal

memory for your pictures and HD Movie recording*.  The new Olympus Mju Series comprises of four models; 5010,

£199.99, 7040, £239.99, and 9010, £289.99. They are available in a range of

stunning colours; titanium silver, light pink, light blue, coral blue, orchid

purple, copper blue, dusty pink, champagne gold and midnight black. 


Perfect for

slipping into your handbag or coat pocket, the new 14 Megapixel Olympus Mju

cameras take sharp images and benefit from HD movie recording (the 7030 allows

you to record with sound). Optical zooms ranging from the ultra-slim wide 5x

(5010) and 7x (7030 and 7040) to a staggering wide 10x (9010) ensure you will

always be able to capture your pictures even at a distance. Finding images is

simple thanks to new Photo Surfing technology and Olympus software, which

quickly locates your pictures by event, people and location using GPS, Face

Detection or the date.


The cameras also

feature Dual Image Stabilisation and AF Tracking

to avoid images from blurring, even when subjects are on the move. Advanced

Face Detection identifies up to 16 faces for sharp images and Beauty Mode is

also on board, making skin appear brighter, smoother and more youthful. Four

Magic Filters; Pop Art, Fish Eye, Sketch and Pin Hole let you take fun and

imaginative photos and an In-Camera Panorama mode allows you to compose

panorama images of approximately 130 degrees.  


Olympus Mju 5010 – £199.99 – Available in Titanium

Silver, Light Pink and Light Blue


Olympus Mju 7040 – £239.99 – Available in

Titanium Silver, Copper Blue and Dusky Pink


Olympus Mju 9010 –

£2898.99 –  Available in Champagne

Gold and Midnight Black