Press Release

Fujifilm is proud to announce the launch of the FinePix XP10, the first in a new category of super-resilient compact camera that really can withstand the elements.

Not only is the XP10 a Born Survivor, but with its core specification of a 12 Megapixel resolution, high-precision 5x Fujinon lens and HD recording, you can capture breathtaking images with total peace of mind. The FinePix XP10’s tough credentials are neatly hidden in its stylish metal body which is so slim it’ll fit in your back pocket. And, with an exciting NEW easy web upload function, sharing photos of your daring stunts with your friends is quick and simple.

Four-way protection
The FinePix XP10 is the ultimate lifestyle camera. Drop it, soak it, freeze it or bury it in sand, this camera will come out unscathed. Not only is the XP10 waterproof to 3 metres, but it is also shockproof to 1 metre, freezeproof to minus 10oC and dustproof, too, giving users total confidence that they can take it with them wherever they go, whatever they are doing, regardless of the conditions.
A tough camera with good looks
Most tough and waterproof compact cameras have big, bulky shells. This is where the FinePix XP10 really stands out. Although it is waterproof, dustproof, freezeproof and shockproof it still retains the handsome, chiselled design of a conventional compact camera, making it suitable for both taking down the beach surfing or slipping into your pocket or handbag for a night out.
With a gorgeous metal body, the XP10 is a camera that looks and feels highly sophisticated, but still offers all the practicalities of an ‘outdoor’ camera.
Carefully disguised in its slender shell is a high quality Fujinon 5x internal vertical zoom lens. The Fujinon glass elements have an ion coating to give five times more protection than a conventional lens. What’s more, the 5x zoom operates internally meaning it is extra protected from knocks and scrapes. Match this with Digital Image Stabilisation to reduce image-blur, high sensitivity settings (to ISO 1600) and a high resolution 12 Megapixel CCD sensor, and this camera delivers sharp and clear images at the touch of a button.
Advanced Technology
To ensure perfect results every time, the XP10 employs SR AUTO to intelligently identify the scene type and the shooting conditions present, and optimises the camera’s settings as appropriate.
It also features Fujifilm’s highly-effective and acclaimed Face Detection technology with auto red-eye removal, which eliminates any unsightly red-eye in-camera whilst the photo is being taken.
High Definition
Additionally, 720p HD image and movie capture meaning memories can be re-lived in glorious high definition on any HD ready television*.
*To connect to an HD-ready TV, you will need a HD Card Reader and HDMI cable (optional extras).
NEW Easy Web Upload
If you want to share your adventures with friends online the XP10’s NEW Facebook/YouTube Easy Web Upload function will make your life so much easier. This feature saves time being spent trawling through the photos on your computer to decide which ones to upload, instead, in playback mode on the camera you got to the Menu option and ‘mark’ a picture for Facebook or You Tube upload. Then once you connect the XP10 to a computer and access the MyFinePix Studio software (included in the box), all you have to do is press “upload” and the marked pictures and videos will transfer to the selected site.
NEW Target Focus
The perfect tool for capturing those fast-paced action shots, Target Focus tracks fast moving subjects so they don’t escape from the frame in a blur. This handy function racks a subject automatically for as long as the shutter is half-pressed; the subject is kept in the frame and when you fully press the shutter button your subject will be in the centre of the photo, in sharp focus.
NEW Movie Editing mode and Blog mode
Get creative and add your own finishing touches to your videos and images, amongst others you can choose from B&W, Sepia, or you can even add a dynamic lighting effect, all this in-camera.
The waterproof, shockproof, freezeproof and dustproof FinePix XP10 is well suited to young people with active lifestyles. With an impressive specification and useful features, the FinePix XP10 makes taking and sharing photos fun and trouble-free.
Key features:

  • 4-way protection: Waterproof (3M), Shockproof (1M), Freezeproof (-10 degrees) & dustproof


  • Slim and stylish metal body


  • 12 Megapixel resolution


  • Fujinon 5x zoom lens (36-180mm equivalent)


  • 720p HD photo & video capture


  • NEW YouTube & Facebook Easy Web Upload


  • Target Focus


  • Digital Image Stabilisation


  • 2.7-inch LCD screen with Microthumbnail View


  • Picture Stabilisation


  • Face Detection technology with Auto red-eye removal


  • Movie edit & Blog mode


  • Picture Search function


  • Li-ion rechargeable battery


  • Available in Silver, Black or Blue

FinePix XP10
Number of effective pixels
12.2 million pixels
CCD sensor
1/ 2.3-inch CCD with primary colour filter
Storage media
Internal memory (approx. 13 MB), SD memory card/SDHC memory card
File format
Still image: JPEG (Exif. Ver. 2.2 )
(Design rule for Camera File system compliant / DPOF-compatible)
Movie: AVI (Motion JPEG )
Audio: WAVE format, Monaural sound
Number of recorded pixels  Still image
Still image: 4000×3000 (12M) / 3984×2656 (10M, 3:2) / 4000×2248 (9M, 16:9) / 2816×2112 (6M) / 2048×1536 (3M) / 1920×1080 (2M, 16:9) / 1600×1200 (2M) / 640×480 (0.3M)
Fujinon 5x optical zoom lens
Lens focal length
f=6.4-32.0mm, equivalent to 36-180mm on a 35mm camera
Digital zoom
Max approx. 6.3
Focus distance
(from lens surface)
Wide: Approx. 60cm / 2.0ft. to infinity 
Telephoto: Approx. 1.0m / 3.3ft. to infinity
Wide: Approx. 9cm – 80cm / 3.5in. – 2.6ft. 
Telephoto: Approx. 1.0m – 3.0m / 3.3ft. – 9.8ft.
Auto / Equivalent to ISO 100 / 200 / 400 / 800 / 1600 (Standard Output Sensitivity)
Exposure control
TTL 256-zones metering
Exposure mode
Programmed AE
Shooting  modes
Natural Light, Natural Light & with Flash, Portrait, Landscape, Sport, Night, Beach, Snow, Sunset, Party, Flower, Text, Digital Image Stabilisation, Auction, Successive Movie, SR AUTO (Scene Recognition Auto), Program, Night (Tripod), Portrait Enhancer, Underwater    
Image Stabiliser
Digital Image Stabilisation
Exposure Compensation
-2.0EV~+2.0EV  1/3EV step                           
Shutter speed
1/4 sec. to 1/2000 sec. (with mechanical shutter)
Continuous shooting  Normal
max speed: approx. 0.8frames/sec.. max number of frame: 3 frames
Auto focus, TTL contrast AF, Tracking AF
White balance
Auto, Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light
Off, 10 sec./2 sec. delay/Couple Timer/Group Timer
Auto flash
Wide: Approx. 70cm – 3.1m / 2.3ft. – 10.2ft. 
Telephoto: Approx. 70cm – 2.7m / 2.3ft. – 8.9ft.
Approx. 30cm – 80cm / 1.0ft. – 2.6ft.
Flash modes:
Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro, Red-eye Reduction & Slow Synchro.
LCD monitor
2.7-inch, Approx. 230,000 dots, TFT color LCD monitor, (approx.   96 % coverage)
Movie recording
1280×720 pixels / 640×480 pixels / 320×240 pixels (30 frames/sec.) with monaural sound
*Optical zoom function can be selectable during movie recording.
Photography  functions
SR AUTO (Scene Recognition Auto), Face Detection (with Auto Red-eye reduction), Framing guide, Frame No. memory, Silent mode, FinePix colour
Playback  functions
Face Detection, Edit For Blog, Image Search, Crop, Image rotate, Slide show, Multi-frame playback (2/5/9/100 frames), Sorting by date, Voice Memo, Movie Edit, Mark Upload
Other functions
PictBridge, PRINT Image Matching, Time difference
Dust proof: IP6X
Water proof: IPX8 (up to 3m, within 120min.)
Anti-shock: Method;MIL-STD-810F-516.5  Fujifilm’s standard 1m
Video output
NTSC/PAL selectable
Digital interface
USB 2.0 High-Speed
DC Input
AC adaptor for XP10
Power supply
NP-45A Li-ion battery (bundled)
95.6 (W) × 63.8 (H) × 23.2 (D) mm / 3.8 (W) × 2.5 (H) × 0.9 (D) in. (Thinnest thickness: 21.7mm/0.85 in)
135g /approx. 4.8oz. (excluding accessories, battery and memory card)
Approx. 152 g / 5.4oz. (including accessories, battery and memory card)
Operating Temperature
Operating Humidity
10%~85% (no condensation)
Number of shot per charged battery life
Approx.165frames with bundled NP-45A (Auto mode)
Body material
Bundled accessories
Li-ion battery NP-45A
Battery charger
Hand strap
USB cable for the FinePix Z70
Owner’s manual
Warranty card

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