Verdict

Photographers who are working to a budget and who are considering the recently reviewed, full-frame, 24-85mm f/3.5-4.5G ED-IF VR at £430 may ask why anybody would spend another £100 on a single focal-length lens. Clearly the prime's f/1.8 maximum aperture is the most likely answer but the feel of the 28mm is also exquisite and creates an expectation of longevity. Those points aside, the 24-85mm zoom is probably the better buy. But for those who crave a wide aperture and prefer the discipline of a single focal length, Nikon's new 28mm f/1.8G is worthy of serious consideration.