A 360-degree backpack that can be swung around the body has been designed to help photographers with a need for speed. Targeted at all those who have ever complained of continually having to take off their pack when a photo opportunity swings into view, the rotation360° backpack incorporates a handy locking mechanism and padded belt. With a tug if the lock, the beltpack ? which comprises the lower half of the backpack ? rotates through a hole in the bottom of the backpack and around to the front. This increases photographers? ability to access their gear and change lenses as quickly as possible and with the least amount of effort.

To help photographers in visualizing this new concept, Think Tank Photo has posted videos of the backpack in action and product specifications at www.rotation360.com.

Among the features demonstrated are the rotation360°?s method for mounting one or two SLRs on the front of the shoulder straps, which takes the stress normally associated with cameras and camera straps and transfers the weight directly to the backpack?s padded shoulder straps. A special camera strap is included with the bag which prevents stress to the neck or shoulders and prevents it from falling off.