Blubox, the award-winning image compression software, has been chosen by Tesco to power its new Picture Viewer software, which from February 2009 will be distributed free with every photo CD purchased by its customers.

Blubox is a simple drag-and-drop application that can compress jpeg files by to up to 95% for sharing online at a fraction of their original size, in a secure encrypted Blubox archive. It can also enable up to 20x more pictures to be stored on back-up hard drives.

The software received a WDC Gold Award and a 92% rating in our test earlier this year.

Customers using Tesco Photo Service and ordering a Photo CD from February 2009 will automatically get a free copy of Tesco Picture Viewer software on the disc.

Press Release

Blubox to enhance the user experience for Tesco Photo customers

London, 26 November, 2008: Blubox Software Limited, part of ROK Entertainment Group, today announced its award winning software application, Blubox, had been selected by Tesco Photo to power Tesco Picture Viewer, beginning in February 2009.

Tesco Picture Viewer, distributed free with every photo-CD dispatched, provides Tesco?s customers with a unique and enhanced experience when viewing their digital photographs processed by the Tesco Photo Service.

The Blubox system is the world?s only digital image management solution which enables the user to optimise their images for more efficient storage and high speed sharing online.

Tesco, the UK?s largest retail chain provides a comprehensive range of photo printing services, ranging from traditional digital print processing to the production of digital photo albums and on-line photo storage for over 1 million customers each year.

The Tesco Photo Viewer will be powered by Blubox, the powerful digital imaging management application currently winning awards and accolades worldwide for its highly innovative and intuitive system for managing high-resolution digital photographs on the desk-top and web.

?We are very pleased to be working with the premier retail partner whose ethos is to provide its customers with the highest standard of service possible? says Peter Boswell, CEO at Blubox Software. ?From February 2009, Blubox will contribute to the overall customer experience when they develop film and digital photographs with Tesco?

?Tesco are constantly looking at ways of improving on the existing high standard of service? said Kevin Martin of Tesco ?and we are delighted we will be offering such an innovative and useful technology as Blubox to our customers?.

For more information about Blubox Software visit www.blubox.com