Essential, Experience and Expert ranges now available

Sony has expanded its range of memory cards with the introduction of the new ‘Expert’ series of high-performance cards.

The new ‘Expert’ SDHC series is designed for photographers demanding a high transfer speed of up to 20MB/s, as well as high capacity, being available in 8GB, 16GB and 32GB. The combination of fast transfer speed and large capacities make the cards perfect for HD video capture, continuous shooting and 3D imaging.

The ‘Expert’ range joins the value-added ‘Experience’ SDHC and entry-level ‘Essential’ SDHC ranges of cards, meaning that the brand now offers a complete selection of cards to suit most needs and budgets.

Sony has also announced its new File Rescue HD software, available as a free download for customers of either the ‘Expert’ or ‘Experience’ series of SDHC cards. The software offers the world’s first support for AVCHD file recovery, with Sony claiming a file recovery success rate of up to 90%.

The new range of cards is expected to join the current ranges towards the end of January. There’s no information on pricing as yet, so visit Sony online for more information.