There?s a new Ricoh Caplio camera on its way to stores in time for Christmas. The Caplio RR730 offers 7MP; a 2.5in LCD and 3x optical zoom – all in a body style that?s smaller and lighter than its RR660 predecessor. The Caplio RR730 is aimed at photographers seeking a user-friendly point and shoot model. There are six scene modes on offer, 32MB internal memory and macro shooting from 5cm. Priced at an entry-level £129.99; more information is available at www.ricoh-cameras.co.uk

PRESS RELEASE

The New Caplio RR730
Simply small, simply easy, simply better!

Ricoh is pleased to announce the release of the new Caplio RR730. This sleek new entry-level digital camera adds more exciting new user-friendly features to its extremely popular RR660 predecessor. The new 7.16-megapixel digital camera is slightly lighter and smaller than the RR660, and has a bigger crystal-clear 2.5? color TFT-LCD monitor for even easier viewing.

The Caplio RR730 is the newest addition to Ricoh?s popular, award-winning range of digital cameras, whose outstanding performance, value for money and stylish designs have won them favor around the world from both professional and amateur photographers. The RR730 consistently produces amazing, crystal-clear images beyond the level of pictures from other cameras in its class. And with its 3x optical zoom and 4x digital zoom, for a combined 12x zoom, the RR730 can effortlessly handle any photographic situation it faces.

The incredibly sleek and compact body of the RR730 fits easily into the palm of your hand or in your pocket. And it only weighs an amazingly light 120g. What?s more, the point-and-shoot freedom of the RR660 is now a feature of the RR730, so that even absolute beginners will have no trouble wowing their friends and family with stunning digital images. Six scene modes in the RR730 give you even more exciting options to add a touch of creativity to your digital imagery. Set the Mode dial to Auto, Program, Portrait, Landscape, Sports and Night Scene, to get extensive choice and usability. Or catch motion with the ever-popular Video mode.

When you want to check your shots, review them clearly, anytime, anywhere thanks to the super-large size 2.5-inch colour TFT-LCD monitor. Or simply transfer them to your computer with the RR730?s easy-to-use USB connector. And now you can take more pictures right out of the box than ever before with the RR730?s 32 MB of internal memory, double that of its predecessor. If you need more storage space, just add a SD Card, a widely used and easily available storage medium.

The stunning new RR730 gives you just what you need in a compact digital camera: sleek design, simple operation, and a crystal-clear large 2.5? colour TFT-LCD monitor, all wrapped up in a light, elegant body. Look no further. The RR730 is the camera you?ve been looking for.

Major Features

The RR730?s 7.16-megapixel CCD gives you great image quality with every shot. Even large A4 size prints turn out bright, crisp and full of rich detail.

The RR730?s 3x optical zoom can get you in close in most distant scenes. But when you need to get even closer, the 4x digital zoom adds the magnification to give you a total of up to 12x zoom.

The RR730 records movies, and comes with six exciting scene modes to fit the place and subject you are shooting.

Close-up photography is now just that little bit closer. The exciting world of macro photograph puts you in touch with beauty you have never noticed before.

The RR730 boasts a full 32MB of internal memory. And you can boost that storage capacity even more simply by inserting an SD Card (sold separately).

The large-screen 2.5″ colour TFT-LCD with approx.115,000-pixel resolution provides strikingly clear play back of images right after you shoot them.

AA batteries are available almost anywhere, making the RR730 the perfect partner whenever you are out and about.

Getting your photos to your computer couldn?t be simpler?just connect the RR730 with the USB cable included. You can even enhance your photos and even create panoramic images with the bundled software.


Caplio RR730 major specifications
CCD
Effective 7.16 million square pixels (7.2 million pixels), 1/2.5-inch primary color CCD)

Lens
Focal length 5.8-17.4mm (equivalent to 34-102mm for 35mm cameras)

Zoom
Optical 3x zoom (up to 12x zoom when combined with digital zoom)

Object Distance
approx. 0.5m-infinity,

Macro
Approx. 0.05m-infinity (Wide), approx. 0.35m-infinity (Telephoto)

Shutter
2-1/2000 sec.

Recording Format
Compressed: JPEG (Exif ver. 2.2) DCF compliant, DPOF support
AVI (Motion JPEG Format compliant)

Recording Media
SD Memory Card (3.3V 32MB ? 2GB), Internal Memory (32MB)

Resolution (pixels)
3072 x 2304, 2592 x1944, 2048 x 1536, 1280 x 960, 640 x 480
320 x 240?30fps?

Recording Mode
Still (Auto, Program, Portrait, Landscape, Sports, Night ), Movie

Picture Mode
Fine/Normal/Economy

Storage Capacity (No. of Pictures)
(Internal 32MB Memory)
?Still? 3072×2304 (F:6,:N:12,E:18), 2592×1944 (F:9,N:17,E:25), 2048×1536(F:16,N:27,E:41), 1280×960 (F:54,N:70,E:107), 640×480 (F:204,N:233,E:286)?
Storage Capacity (Time) (Internal 32MB Memory)
?Movie? 39 seconds (320×240)

ISO Sensitivity
Auto / 64,100,200

Flash
Auto / Red-Eye / Flash on / Flash off

Flash Range
Approx. 0.5m-2.3m(Wide), approx. 0.5m-1.7m (Telephoto)

Focus
Auto Focus, Macro, Infinity

Exposure Compensation
Manual Compensation (+2.0?-2.0EV in 0.3EV steps)

White Balance
Auto/ Fixed (Daylight, Cloudy, Tungsten, Fluorescent)

LCD Monitor
2.5 inch colour TFT-LCD (approx. 115,000 pixels)

Self Timer
Operating Time: approx. 2 sec. / 10 sec. / 10+2 sec.

PC Interface
USB2.0 (supported by Windows 2000/XP, or Mac OS 9.0 or higher with built-in USB port)

AV Interface
AV Out

Video Signal Method
NTSC/PAL switchable

Battery
AA alkaline or Ni-MH Rechargeable battery x2

Dimensions (W x H x D)
89.4mm(W) x 60.0mm(H) x 26.0mm(D)

Weight
Approx. 120g (without batteries, Hand strap, SD Memory card)

Accessories included:

• User?s Manual
• CD-ROM
• Camera Strap
• Camera Pouch
• AV Cable
• USB Cable
• 2 AA Batteries