Ricoh announces the development of two new units for the
GXR interchangeable unit camera system

The GXR is a revolutionary new interchangeable
unit camera system in which lenses can be changed by mounting camera units that
integrate lens, image sensor, and image processing engine into a single unit.
In addition, to fully utilize this system’s unique ability to accommodate
interchangeable units other than camera units, Ricoh is also investigating
possibilities for development of a variety of other devices.

This
announcement concerns the introduction of the following two new camera units,
as an addition to the two camera units introduced at the same time as the GXR
body.

1. Camera unit RICOH LENS P10 28-300 mm F3.5-5.6 VC* (name tentative)

・With an original Ricoh noise
reduction function and a back-illuminated CMOS sensor, this camera unit expands
the photographer’s range of expression by making it possible to shoot
high-quality images in scenes ranging from low light to bright light.

・Featuring a high-magnification 10.7x
(28-300 mm) optical wide-angle zoom, this unit has 120 frame/second high-speed
continuous shooting ability plus a wide range of other functional capabilities
such as RAW image recording, image settings adjustable to nine levels,
multi-target AF, and much more.

・Start of sales planned for the
summer of 2010.

＊The
“VC” designation indicates that this unit has the vibration
correction function developed independently by Ricoh.

2.
Camera unit GR LENS A12 28 mm F2.5 (name tentative)

・Featuring a newly developed 28 mm
fixed-focal-length GR LENS, this camera unit achieves high resolution and high
imaging power.

・A 23.6 mm × 15.7 mm (APS-C size)
CMOS sensor is used. The combination of this sensor with the GR ENGINE Ⅲ image processing engine enables the camera unit to shoot high-quality
images with smooth tone gradations as well as high definition and low noise.

・There is a manual focus ring that
can be used for precise focus adjustments.

・Start of sales planned for the winter of 2010.

We
plan to have RICOH LENS P10 28-300 mm F3.5-5.6 VC camera units on display at
the CP(　+)
CAMERA & PHOTO IMAGING SHOW to be held at PACIFICO Yokohama from March 11
(Thu.) to March 14 (Sun.).

*The
names, specifications, and release timing of the above products are subject to
change.

*All of the lens focal
lengths in this release are converted to the equivalent values for a 35 mm film
camera.