To celebrate the rise of mobile phone snappers, purveyor of camera phones Sony Ericsson is to hold an exhibition at Londonu2019s Air Gallery.rn
From the Heathrow security alerts to the WAG?s partying during the World Cup, the big events of 2006 have been captured by a new generation of citizen journalists using today?s raft of advanced camera phones. To celebrate the rise of phone snappers with an eye for a news worthy pic, purveyor of camera phones Sony Ericsson is to hold an exhibition at London?s Air Gallery.
Dubbed Newsflash, the exhibition will feature images taken by the British public that demonstrate how camera phones are increasingly gate crashing a world previously dominated by professionals wielding pro-grade camera kit.
From a bird?s eye view of a burning church to Jenson Button?s first F1 win, the exhibition marks the end of a campaign, commissioned by Sony Ericsson in partnership with The Times, encouraging photographers of all abilities to use their phones to capture images in a bid to win the title of ?Camera phone Photographer of the Year – 2006?.
The exhibition will also feature a series of behind-the-scenes shots taken by high profile pundits at major sporting events throughout 2006 including a unique image of Jenson Button winning his first Formula 1 Grand Prix and the England cricket team?s dressing room during the Pakistan Series.
John Harbur, Managing Director of Sony Ericsson UK and Ireland said, ?Camera phones are not only capturing moments from our daily lives but they are beginning to shape how the media report the news; creating images for all to view through personal blogs and online diaries
?The images from the Newsflash campaign truly reflect the increasing sophistication of the camera phone and just how exciting capturing the moment has become.?
The Newsflash exhibition will go on to form part of an international global imaging campaign World View with Sony Ericsson, where the UK?s winner will go head-to-head with top photos from 15 countries worldwide to compete for the coveted title of International Camera phone Photographer of the Year ? a selection of which will be on display at the Newsflash gallery event.
To catch the free exhibition, get yourself down to The Air Gallery in London?s Dover Street from 13 ? 17 December.