Fuji has introduced a new corporate brand logo, designed to reflect a new holding company structure that will begin operation on the 1st October.
The company has taken this opportunity to change the corporate brand logo for the FUJIFILM Corporation, an operating company that will take on the current business of Fujifilm.
The existing Fujifilm logo was developed in 1980 and has been used by Fujifilm for 26 years. During this period, Fujifilm has expanded its business and is now looking to a new era in which to build on its successes. The new logo design eliminates the red hexagon symbol that was established in 1980, in favour of a ?strong projection? of the Fujifilm corporate brand. For brand continuity, Fujifilm will continue to use green as its corporate colour.
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