Camera giant Jessops is branching out into gadgets and gizmos outside of the photographic sphere with the launch of its new website www.tecno.co.uk.

Launched this week, the site will sell hi-tech consumer electronics including flat screen televisions, MP3 and MP4 players, SatNav systems, laptop computers, PC peripherals and photographic products. Featured brands include Sony, Panasonic, JVC, Apple, Motorola, Olympus, TomTom, Canon and Samsung.

Tecno is set to feature more than 3,000 products by Spring 2007 and promises ?extensive product content, and an easy to use buying process.? Key services will include guaranteed next day delivery for orders placed befire 5pm.

Chris Langley, Chief Executive of Jessops, said: ?The launch of tecno.co.uk is designed to build on our proven expertise in successfully developing and operating websites.

?Tecno will fill a gap in the market for the growing number of online consumers who can shop for a wide range of consumer electronics with the reassurance of buying from a company they know and trust.”

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