Press release

The FinePix Z70 – a Stylish and Sophisticated Social Networker

Fujifilm today announces the introduction of the FinePix Z70; the successor to the hugely popular FinePix Z35. This latest addition to the fun and fashionable range of Z series compact cameras has an impressive feature set: 12 megapixel resolution, a Fujinon 5x optical zoom, HD image capture, and a NEW YouTube/Facebook easy web upload facility. The FinePix Z70 is the perfect camera for a fashion-conscious audience that is looking for a blend of style with modern day functionality.

New Look

Debuting a brand new sleek look, the FinePix Z70 features a sophisticated metal body, and a cool vertical sliding lens barrier. Slimmer than previous Z models, at a mere 17.9mm thin, this camera is really portable and will be at home in any handbag or jean-pocket. With its and up-to-date style, the Z70 is likely to appeal to a wider demographic than its predecessors, with both male and female colours in the range this really is a camera for everyone.

The reverse of the FinePix Z70 is equally impressive with its new button layout; now it features LED illuminated keys which add to the fun, and make it easy to navigate the camera’s functions in dark conditions.

Facebook & YouTube Folders

If you like to post pictures of you and your friends online then the Z70’s NEW Facebook/YouTube Easy Web Upload function will make your life so much easier. This feature saves all those hours spent trawling through the photos on your computer to decide which ones to upload, instead, in playback mode on the camera you select the Menu option and ‘mark’ a picture for Facebook or You Tube upload. Then, once you connect the FinePix Z70 to a computer and access the MyFinePix Studio software (included in the box), all you have to do is press “upload” and the marked pictures and videos will transfer to the selected site.

High Definition with High Specification

With HD image and movie capture and a high 12 megapixel resolution, the FinePix Z70 will capture stunning, detailed images that can be played back in glorious high definition. Both still shots and video clips can be viewed in all their glory on any HD ready television*.

*To connect to an HD-ready TV, you will need a HD Player and HDMI cable (optional extras).

Bigger Zoom

Hidden away within this ultra slim 17.9mm body is a high-quality Fujinon 5x optical zoom lens (36-180mm equivalent). The optics operate internally meaning it is protected against any bumps and scrapes. Combining a versatile 5x zoom with a generous 12 megapixel resolution and Digital Image Stabilisation to reduce image blur, the FinePix Z70 will produce high quality images.  

Let the camera do the thinking

Scene Recognition Auto (SR AUTO) intelligently detects the scene-type and shooting conditions and optimises the camera settings accordingly. So whether you’re photographing a group of friends in a nightclub or shooting a beach scene, the FinePix Z70 will produce perfectly balanced photos at the press of a button. The Z70 also features low-light capabilities of up to ISO1600 at full resolution, and advanced Face Detection technology with automatic red-eye removal.

Target Auto Focus (AF)

Previously featured in the S1500, and perfect for capturing action and sports shots, Target AF can track fast moving subjects so they don’t escape from the frame in a blur, ensuring you don’t miss any more difficult shots. Target AF tracks a subject automatically and once you fully press the shutter the picture is taken in the centre of the frame in perfect focus.

Spin It Around

The large 2.7-inch high contrast LCD screen makes it easy to compose and playback your photos, especially with the new Auto Picture Rotation feature which rotates the images on the screen dependent on whether you are viewing it in Portrait or Landscape.

Make a Movie

With a One-touch movie button it is simple to create your own video clips. And now you can have even more fun with a new Movie Edit function. This entertaining feature allows you to add your own finishing touches to your footage by editing movies to make them B&W, Sepia or even by adding a backlight correction. Along the same theme, Blog Mode lets you add special effects to your photos: choose from Sepia, Contrast, Brightness, Crop or Face Mosaic to achieve different and individual looks.

Key Features:

    * Super-slim metal body with vertical sliding lens cover
    * 12MP sensor and Fujinon 5x Optical Zoom (36-180mm equivalent)
    * NEW One Touch button for YouTube / Facebook easy web upload
    * HD Recording  for both stills and movies
    * One-touch Movie Mode (also includes Movie Edit function)
    * 2.7-inch 230k high contrast LCD screen with Microthumbnail View
    * Digital Image Stabilisation
    * Scene Recognition Auto (SR AUTO)
    * Auto Picture Rotation
    * Tracking Auto Focus
    * Image search function
    * Li-ion rechargeable battery

FinePix Z70

Number of effective pixels

12.2 million pixels

CCD sensor

1/ 2.3-inch CCD with primary colour filter

Storage media

Internal memory (approx. 13MB), SD memory card/SDHC memory card

File format

Still image: JPEG (Exif. Ver. 2.2), (Design rule for Camera File system compliant / DPOF-compatible)
Movie: AVI (Motion JPEG)
Audio: WAVE format, Monaural sound

Number of recorded pixels  Still image

Still image: 4,000 x 3,000 (12M) / 3,984 x 2,656 (10M, 3:2) / 4,000 x 2,248 (9M, 16:9) / 2,816 x 2,112 (6M) / 2,048 x 1536 (3M) / 1,920 x 1,080 (2M, 16:9) / 1,600 x 1,200 (2M) / 640 x 480 (0.3M)


Fujinon 5x optical zoom lens

Lens focal length

f=6.4-32mm, equivalent to 36-180mm on a 35mm camera


F4.0(Wide)- F4.8(Telephoto)

Digital zoom

Max approx. 6.3x

Focus distance

(from lens surface)

Wide: Approx. 60cm / 2.0ft. to infinity
Telephoto: Approx. 1.0m / 3.3ft. to infinity
Wide: Approx. 9cm – 80cm / 3.5in. – 2.6ft.
Telephoto: Approx. 1.0m – 3.0m / 3.3ft. – 9.8ft.


Auto / Equivalent to ISO 100/200/400 /800/1600 (Standard Output Sensitivity)

Exposure control

TTL 256-zones metering

Exposure mode

Programmed AE

Shooting  modes

Natural Light, Natural Light & with Flash, Portrait, Landscape, Sport, Night, Beach, Snow, Sunset, Party, Flower, Text, Digital Image Stabilisation, Auction, Successive Movie, SR AUTO (Scene Recognition),Auto, Program, Night (Tripod),Portrait Enhancer       

Image Stabiliser

Digital Image Stabilisation

Face Detection


Exposure Compensation

-2.0EV~+2.0EV  1/3EV step                           

Shutter speed

1/4 sec. to 1/2000 sec. (with mechanical shutter)

Continuous shooting  Normal

max speed: approx. 0.8 frames/sec., max number of frame: 3 frames

Auto bracketing



Auto focus, TTL contrast AF, Tracking AF

White balance

Auto, Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light


Off, 10 sec./2 sec. delay/Couple Timer/Group Timer


Auto flash
Effective range (ISO AUTO):
Wide: Approx. 70cm – 3.1m / 2.3ft. – 10.2ft.
Telephoto: Approx. 70cm – 2.7m / 2.3ft. – 8.9ft.
Approx. 30cm – 80cm / 1.0ft. – 2.6ft.
Flash modes:
Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro, Red-eye Reduction & Slow Synchro.

LCD monitor

2.7-inch, Approx. 230,000 dots, TFT color LCD monitor, (live image approx. 96% coverage)

Movie recording

1,280 x 720 pixels / 640 x 480 pixels / 320 x 240 pixels (30 frames/sec.) with monaural sound
*Optical zoom function can be selectable during movie recording

Photography  functions

SR AUTO (Scene Recognition Auto), Face Detection (with Auto Red-eye reduction), Framing guide, Frame No. memory, Silent mode, FinePix colour

Playback  functions

Face Detection, EDIT FOR BLOG, Image Search, Crop, Image rotate, Slideshow, Multi-frame playback (2/5/9/100 frames), Sorting by date, Voice Memo, Movie Edit, Mark Upload

Video output

NTSC/PAL selectable

Digital interface

USB 2.0 High-Speed

DC Input

AC adaptor for Z70

Power supply

NP-45A Li-ion battery (bundled)


91.0 (W) × 57.1 (H) × 20.1 (D) mm / 3.6 (W) × 2.2 (H) × 0.8 (D) in. (Thinnest thickness: 18.1mm/0.7in)


Approx. 124.5g / 4.4oz.
(excluding accessories, battery and memory card)

Number of shot per charged battery life

Approx.165frames with bundled NP-45A (Auto mode)

Bundled accessories

Li-ion battery NP-45A
Battery charger BC-45B
Hand strap
USB cable for the FinePix Z70
Owner’s manual
Warranty card

  1. 1. Introduction
  2. 2. Press release
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