Calumet Photographic has vowed to get behind professional photographers feeling the pinch of the recession.

This year’s ‘Focus on Imaging’ trade show in Birmingham will see Calumet expand its ‘Own Brand’ product range with a bevy of new products, as well as offering a range of ‘Show Only’ prices and clearance discounts for the duration of the event.

Says Joe Clark, Calumet MD, ‘We know times are hard for many of our customers. Professional photographers are being exposed to less demand for their services and increased price pressure as a consequence of the current market climate.

‘We are constantly growing our inventory of robust, budget-priced products… Our Own Brand growth has consistently exceeded that of the business overall, which clearly demonstrates the demand for low prices in this tough environment’ continues Clark.