Photokina 2010

Friday 24th September

Photokina video round up

Thursday 23rd September

Ricoh A12 28mm F2.5 unit announced

Ricoh has announced the forthcoming release of its latest camera unit for the GXR interchangeable unit system.

The unit, the GR LENS A12 28mm F2.5 combines a newly developed 28mm wide-angle fixed focal length GR lens with an APS-C size CMOS sensor. The unit also features the GR Engine III which offers high-power image processing, as well as high-speed shooting.

The unit is the forth to be announced for the GXR and further signals Ricoh’s dedicated to the set-up. The GR A12 28mm F2.5 will be available from mid to end November 2010. For more information, visit Ricoh online.

Ricoh GXR A12 28mm 2 | News | What Digital Camera

Ricoh GXR A12 28mm 1 | News | What Digital Camera

Sony PlayMemories for PlayStation 3

Sony has announced the PlayMemories application for the PS3. The application, available as a free download from the PlayStation Store, enables the display of 3D panoramic images on the combination of your PS3 and 3D BRAVIA or third-party TV.

The application is good news for those in ownership of a Sony camera capable of shooting 3D Sweep Panorama images. Cameras capable of this include the NEX-5, NEX-3, Cyber-shot WX5 and Cyber-shot TX9, as well as the new Alpha a55 and a33 DSLRs.

Tuesday 21th September

 Adobe Photoshop Elements 9 /Premiere Elements 9

Adobe Elements 9 and Premier Elements 9 are the latest products to
be announced at this year’s Photokina trade show.

The latest
version of the popular editing program extends its feature set further
and now, for the first time, offers full packages for both PC and Mac.
Though Mac users could by versions of previous editions of Elements,
this is the first time that it has been (more or less) identical to the
PC release and, for the first time, Premiere Elements comes to the Mac

 Full Adobe Elements 9 story

 Adobe Elements 9 3 | News | What Digital Camera

Sigma adds OS to two more lenses

Sigma has accompanied the launch of it’s new SD1 DSLR with the
announcement of a pair of new lenses. The models in question are
the 150mm f/2.8 EX DG OS HSM and the 120-300mm f/2.8 EX DG OS HSM.

Full Sigma lens story

Sigma 120-300mm f/2.8 EX DG OS HSM | News | What Digital Camera

Pentax 645D set for UK release

The acclaimed Pentax 645D is due for a UK release in early December
this year, according to Pentax.

The high-resolution medium-format
Pentax 645D had previously only been available in Japan, but
UK photographers will no doubt be pleased that the camera, which we
were lucky enough to have a hands-on with back in July, is coming to
our shores.

The Pentax 645D will be available from early December 2010, with an RRP
of £8,999 (body only) and £9,999 (inc. 55mm SDM 645 lens).

 645D front small

3 Panasonic MFT lenses, including 3D lens

Panasonic’s lens range for its G series micro four thirds system (MFT) grew by three this morning with the announcement of a trio of new optics, including the world’s lightest interchangeable lens, the 14mm f/2.5, a 100-300mm f/4.0-5.6 tele-zoom, and an innovative 3D lens which captures two 3MP images size by side on the MFT sensor and combines them in processing to provide a 3D image.

 Full Panasonic Lumix lenses story


Above: Video of Lumix 12mm 3D lens

Panasonic Lumix GH2

Panasonic has announced the latest addition to its
Micro Four Thirds stable – the Lumix GH2.

The new Panasonic GH2
has a 16 megapixel Live MOS sensor – making it the highest resolution
Micro Four Thirds camera to be available. The sensor is made from a
different base to those found in the G2 and GF1 series, and now benefits from three CPU
cores and a new Venus Engine VI FHD that make it super-fast – twice as
fast as the previous GH1 in fact.

 Panasonic Lumix GH2 full story

 Panasonic GH2 1 | News | What Digital Camera


Sigma announces 46 megapixel SD1

Sigma has announces new flagship DSLR, the SD1, with 46MP sensor (3x 15.3). Featuring a new, larger (24x16mm) APS-C Foveon sensor with three 15MP
layers, producing a total 46MP resolution, the new camera also has a
completely redesigned magnesium alloy body which is splashproof.

new features include a new 11 point AF system, a new processing engine,
(Dual TRUE II) and, for the first time in a Sigma DSLR, the ability to
shoot Raw and JPEG simultaneously.

Sigma SD1 Full Story

 Sigma SD1

Monday 20th September

Pentax K-5

Pentax has announced the latest DSLR addition to its range, in the shape of the flagship K-5.

The K-5 is based on the rugged K-7 model,
borrowing the tough and weather-proofed construction – but raises the
features bar yet further to sit at the top of the Pentax DSLR tree.

Pentax K-5 full story

Pentax K-5 3 | News | What Digital Camera

Olympus ZUIKO Compact

Olympus has utilised the stage of this year’s Photokina trade show to announce development of a ‘world first’ new compact camera.

imaging giant has made public the development of a ‘flagship’ digital
camera that will, for the first time, incorporate a lens from the
critically acclaimed Olympus ZUIKO lens system.

Olympus ZUIKO Compact full story

Olympus ZUIKO mock-up | News | What Digital Camera

Fujifilm X100

Fujifilm has announced the development of the X100, a new high quality
compact camera based on an APS-C sensor. The Fujifilm X100 boasts a
classic design and has a fixed 23mm f/2 lens which has been optimised
with the 12.3MP APS-C sized CMOS sensor to achieve the highest quality.

The most interesting new feature however is the inclusion of a new
Hybrid viewfinder, which enables users to instantly switch between a
bright, high quality optical viewfinder (with a 0.5 magnification) and
an electronic viewfinder with full shooting data, offering users the
best of both worlds.

Fujifilm X100 full story

Fujifilm X100

  1. 1. Friday 24th September
  2. 2. Photokina 2010 in pictures
  3. 3. Photokina 2010 in pictures
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