UPDATED: Launched at the end of 2011 the Fuji X10 combines retro rangefinder looks with advanced digital camera technology to deliver a fantastic advanced compact. However, with the enthusiast compact segment welcoming so many new models over the past 12 months, is the X10 still able to compete? Find out in the What Digital Camera Fuji X10 review...

Product Overview

Overall rating:


Fujifilm X10

Overall score:91%
Image Quality:90%


  • Design and overall feel, viewfinder, results from 2/3in sensor and intuitive handling.


  • A bit too much image processing at higher ISOs


Fujifilm X10 Review


Price as reviewed:


Value & Verdict

Fujifilm X10 review – Value

The X10 launched to market in November 2011 with a price tage of around £499. This put the X10 firmly in the premium end of the advanced compact camera market. At this price the X10 not only found itself competing against other enthusiast-grade compacts but a large number of compact system cameras and even entry-level DSLRs.

Twelve months on and the situation has changed quite considerably. Shop around online and you can easily pick up a brand new X10 from rerputable sellers for around £330 – a saving of £170 on it’s initial launch price. At this price the X10 is undoubtedly very good value indeed.

Fujifilm X10 review – Verdict

Just like the X100 before it, the X10 is another lovely premium compact camera from Fujifilm.

The understated, classic design looks the part, while the build-quality can’t be faulted. The controls fall to the hand with ease and the inclusion of a useable optical viewfinder makes it a pleasure to shoot with.

Image quality, considering this is a compact camera, is also very good – plenty of detail and (as long as you opt to shoot in Raw at higher ISOs) this pocket beauty is the perfect companion to have with you all the time.

If you’re looking for a premium, enthusiast-focused compact then the Fujifllm X10 has to be the pick of the bunch. It’s a class act.


Power:Rechargeable NP-50 Li-ion battery
Video:1080p (30fps) HD video – H.264 (MOV) with Stereo sound
White Balance:Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light, Underwater, Custom, Color temperature selection
Memory Card:SD/SDHC/SDXC
LCD:2.8in, 460k-dot LCD
Sensor:12MP 2/3in EXR CMOS
Metering System:TTL, 256-zones metering
Flash Modes:Auto, Forced-flash, Slow Syncro
Connectivity:USB 2.0 & HDMI mini, Flash Sync
Exposure Modes:Auto, EXR, P, S, A, M, Scene, Adv., Movie, C1, C2
File Formats:Raw (RAF), JPEG, Raw + JPEG
Shutter Speeds:30-1/4000th second, plus Bulb
Dimensions:117 x 69.6 x 56.8mm
Lens:4x optical – 28-112mm f/2-f/2.8
ISO Range:100-3200 (expandable to 12800 at lower resolution)
  1. 1. Introduction
  2. 2. Design
  3. 3. Performance
  4. 4. Image quality
  5. 5. Value & Verdict
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