Show us what you admire the most for your chance to win!

WeAdmire examples above.

Win a camera bundle worth over £700! Plus a t-shirt featuring your design!

Upload your photo to our gallery of what you ‘admire’ for your chance to win a Sony A 390 with lens, flash and bag worth over £700.

PLUS get your image featured on one of these amazing t-shirts! would like to know what you admire, and are offering a chance for your image to appear on their latest Photographic range of t-shirts.  The winner will receive a Sony A390 DSLR with 18-55mm lens, HVL-42AM flash, and a Kata DR-465 bag as well as a royalty payment of £100  and a t-shirt printed with the winning image!

The five runners up will receive a royalty payment of £50 and a t-shirt with their image printed on it.  All the shirts will be published and listed for sale on .

The design you provide must have a photographic element to it but can also include text or illustrations within the piece. It could be anything from the inner workings of a digital camera through to an image of your favourite place.

The images you enter must be your own original work. Simply upload images of something you admire and feel passionate about, following the three steps:

1. Go to the gallery and register or login, if you already are a member.

2. Upload your image to the WeAdmire competition category (see below for detailed rules)

3. In the comments section of the image upload page, tell us why you are passionate about your image. Please also include technical details
of how your image was taken

You can see all other entries in the WeAdmire competition gallery.

Check out for inspiration on images currently featured, and do check out the rules and technical details before you enter, to make sure your entry is valid! is a print on demand t shirt publisher, with what will become – if it is not already – the world’s largest range of t shirts, available in all colours and all sizes, all of the time. Our method not only enables us to offer large diversity and choice: it also frees us of the need to select or reject designs by guessing what might sell. In any case it is almost impossible to tell.

The brief to designers invites them to put the subject ahead of the aesthetic. This is because in a circumstance of informed and authentic admiration the aesthetic will tend to look after itself. In this regard the brief to designers is well expressed by the quote on our Goethe shirt: “What is uttered from the heart alone will win the hearts of others to your own.” Among other things this makes the point that authenticity is interesting, almost irrespective of topic.

To give you an idea of how we have incorporated photography into a design that sits comfortably on a shirt, here are some examples – Fausto Coppi “Una Leggenda’ (the cyclist taking a drink), Fred Astaire and the Leica Camera.

We print at resolutions of 300 to 800 dpi, using gas dispersion inks.  These inks effectively dye the fabric – they do not sit on the surface of the garment, are colourfast and, because they dye the fabric, they will not crack or deteriorate to any significant extent. The process does not alter the performance of the fabric and does not affect the feel of the garment.  Because of this, and because we print digitally, we can print to scale.  Broadly the area of the design is a consistent proportion of the area of the shirts. This scalability and resolution of colour and detail are impossible to achieve with a conventional screen based printing process.


– Entrants should upload photographs to the gallery as a jpeg, preferably
sRGB, no more than 1,000 pixels along its longest dimension, in colour
or black & white. 

– All final images need to be supplied at 300dpi, in CMYK and at the
physical size the image is to be printed at (see Techical requirments for printed image section below).

– Photos must not previously have been published in a
national UK photography magazine.

– Copyright in all images
submitted for this competition remains with the respective entrants.
Where an image is used, the photographer will be credited. Images may be used by What Digital Camera or, in connection with the
promotion of the competition, for a period of no more than one year. For winning images WeAdmire will pay an advance royalty for use of the image, which will be featured on t-shirts for sale on only. This will be a buy-out payment, and no further negotiations will be entered into.

What Digital Camera may choose to showcase the images in an exhibition,
on the web site or magazines as a means of promoting the competition.
All images will be credited.

– All photographs submitted must be
the work of the individual who submits them. Entrants must ensure that
photographs have been taken with the permission of the subject (where
necessary) and do not infringe the copyright of any third party.

Employees of IPC Media and WeAdmire, and their families, may not enter
this competition. Prizes are as stated and no cash or other alternative
can be offered to the prizes or overall prize. No money can be added to
the overall prize.

– The overall winner will be chosen by WeAdmire and the Editor. The winner must claim his or her prize within four weeks of being notified.
The editor’s decision is final and no correspondence will be entered

– There are 6 prizes:

* The winner receives a Sony A390 + lens and Kata Bag as well as a £100 buy out fee from WeAdmire for their image which will be used on t-shirts
for sale on They will also receive a WeAdmire t-shirt
featuring their image printed on it.

* Five runners up receive a £50 buy out fee from WeAdmire for their image which will be used on t-shirts for sale on They will also receive a WeAdmire t-shirt featuring their image printed on it.

* Final images must be supplied as outlined below.

Technical requirements for final image

Please upload your images in sRGB
format, however the winning images will also need to be supplied at
300dpi, in CMYK and at the physical size the image is to be printed at.
The reason we ask for this, is because colour correction and resolution
are technical and creative decisions that is more likely to be produced
accurately by you the photographer and in accordance with your own
vision. As you can see from the linked examples above, working with
photographs often involves cropping, cutting out sections and the
addition of graphics. However, no image will be used in any such way
without consultation with the photographer.

Because we print in
CMYK there is no facility to print white. Those areas that are white in
an image would be left blank allowing the colour of the shirt to come
through. Although we do print on white t shirts, we also print on a
variety of colours and this could have quite an effect on the aesthetics
of the image. In addition, we do not print on dark colours. Our
printing process, dyes the fabric and the dark coloured shirts absorb
the detail of the image to the point of being obscured.

printing allows for images up to 50cm x 60cm (portrait) on our largest
shirts, with the image being scaled down to fit the smaller sizes.

Competition closes 31 August 2010.  Winners will be chosen by 30 September 2010


Terms and conditions

Normal IPC competition rules apply. Competition details form part of these terms and conditions. Entry is open to residents of the UK and Republic of Ireland except employees (and their families) of IPC Media, its printers and agents, the suppliers of the prizes and any other companies associated with the competitions. The winner(s) must be aged 18 or over. Proof of identity and age may be required. Use of a false name or address will result in disqualification. All entries must be made directly by the person entering the competition. Entries made online using methods generated by a script, macro or the use of automated devices will be void. No responsibility can be accepted for entries lost, damaged or delayed in the post. The prizes are as stated, are not transferable to another individual and no cash or other alternatives will be offered. Winners are responsible for expenses and arrangements not specifically included in the prizes, including any necessary travel documents, passports and visas. Prizes are subject to availability and the prize suppliers’ terms and conditions. The promoters reserve the right to amend or alter the terms of competitions and reject entries from entrants not entering into the spirit of the competition. The winner agrees to the use of his or her name, photograph and disclosure of county of residence and will co-operate with any other reasonable requests by IPC relating to any post-winning publicity. Unless stated otherwise all postal entries must be made on the relevant coupon or form printed in the magazine. The winners will be chosen from all correct entries received by the closing date stated within the promotional material. Winners will be confirmed in writing either via email or post. Reasonable efforts will be made to contact a winner. Failure to respond and/or provide an address for delivery within 14 days of communication being sent, or failure to meet the eligibility requirements may result in forfeiture of the prize. If they cannot be contacted, or are unable comply with these terms and conditions, the Promoter reserves the right to offer the prize to the next eligible entrant drawn at random. Where applicable, the decision of the judges is final based on the criteria set out in the promotion and no correspondence will be entered into over this decision. Competitions may be modified or withdrawn at any time. The Service Provider and contact details are specified within the promotional material.