Renowned photographer and climber, Mike Robertson, to use Sony Alpha 700 to capture new and exciting landmark images.

The Sony Alpha Unseen Britain Challenge has embarked on its campaign to capture never seen before images of Britain with renowned photographer and climber Mike Robertson. Commissioned by Sony, Mike will tour the country scaling new heights and legendary landmarks to create totally new and exciting photographic images using the new Sony Alpha 700 Digital SLR camera.

Six structures across Britain have been selected by Mike, based on the challenge of the climb, the geographical location, the visual impact of their surroundings and the opportunity to capture a never seen before Britain. These are Spinnaker Tower (Portsmouth), Blackpool Tower, Newport Transporter Bridge, Snowhill Plaza (Birmingham) and a London site.

?Faced with crazy heights, unusual building structures and unpredictable weather conditions Sony Alpha Unseen Britain is a fantastic challenge for me.? said Mike Robertson. ?Armed with the Sony Alpha 700 Digital SLR camera, I?ll be testing the camera and its versatile range of lenses to the limit, and aim to shoot an amazing set of new and unique images depicting Britain.?

As part of the Sony Alpha Unseen Britain campaign Sony is also inviting enthusiast photographers to get snapping (with their feet firmly on the ground) with their own original and eye-catching images of Britain. Pictures submitted will be entered into a competition to receive a new Sony Alpha 700 Digital SLR camera and full kit.

The best entries (the closing date for entries is January 4 2008), together with Mike?s photographs, will be published on the Sony Alpha Unseen Britain online gallery and will be showcased in an exclusive exhibition in central London in the New Year.

Paul Genge from Sony says: ?Through combining the advanced technology of the new Sony Alpha 700 D-SLR camera with Mike?s expertise, skill and daring attitude, we aim to capture views of Britain that have not been shared with the public before. We want individuals to be inspired and think about photography with a different perspective and encourage them to enter our competition.?

The Product
The perfect accompaniment to the Sony Alpha Unseen Britain Challenge is the Sony Alpha 700 Digital SLR camera featuring super advanced performance and image quality, combined with easy to navigate functionality. The range of lenses available as part of the system make this a serious camera for any enthusiast looking to take their passion for digital photography to the next level.

About Mike
After spending several years developing his climbing skills, Mike became a full-time photographer in 1999 and has been in constant demand ever since. “As a climber myself it gives me a real advantage when capturing other climbers in action,” says Mike, “I can figure out the best routes up any climb, anticipating my subject’s next move and can factor in the best way to capture the backdrop, which is often stunning scenery.”

To find out more about Sony Alpha Unseen Britain, the sites that Mike is climbing and enter the competition visit