Samsung EX1 high-end creative compact – full press release

LONDON, UK – February 20, 2010 – Samsung, a market leader and award-winning innovator in digital imaging, proudly introduces the 10 mega-pixel EX1, a high-end compact digital camera designed specifically for today’s advanced and enthusiast photographers. The new flagship of the company’s compact digital camera family, the EX1 incorporates a range of advanced features, including a high-performance imaging sensor and one of the most impressive lenses ever found on a compact camera – a 24mm ultra-wide angle Schneider KREUZNACH, f/1.8.

“With the EX1, Samsung further differentiates its lineup from the competition and achieves yet another milestone in the industry,” said Steve Mitchell, General Marketing Manager, Samsung Digital Imaging. “With ultra-wide angle capability and unparalleled speed, the EX1’s lens offers a new level of versatility allowing the user to be more creative and take better pictures.”  

High-Quality Optics and Images

The Samsung EX1 is sure to turn heads thanks to its f/1.8 Schneider lens. The impressive f/1.8 lens offers photographers a wider range of aperture steps and shallow depth-of-field, giving them the ability to blur out the background of their images while maintaining focus on their subjects. The ultra-fast, f/1.8 lens also allows users to take better photos in low-light environments as more light is passed through to the new high-performance 1/1.7″ CCD sensor. Larger than the sensors typically found in compact digital cameras, the EX1’s 1/1.7″ CCD offers unrivaled sensitivity (max ISO 3200/full-resolution). Together with Samsung’s re-engineered and fast, DRIMeIII imaging processor, the EX1 captures high-quality images, regardless of the lighting environment.
The high-end Schneider lens offers a 24mm, ultra-wide focal length and 3x optical zoom. Much wider than traditional compact cameras, the EX1’s 24mm ultra-wide angle lens allows photographers to capture more of a desired scene, such as beautiful landscapes and large groups of friends or family. For blur‑free images, the EX1’s lens is also paired with Samsung’s Dual Image Stabilisation technology.

Versatile Display Enhances the Viewing Experience

Composing and reviewing images on the EX1’s three-inch, swiveling AMOLED screen is a pleasure. The rotating AMOLED display will allow photographers to precisely frame their images the way they want and shoot from just about any angle, including overhead or low-to-the-ground shots.  Compared to the traditional TFT-LCD found on most digital cameras, the EX1’s AMOLED provides users with a higher contrast ratio, deeper blacks and more accurate, vivid colors, even when viewed from an angle or in direct sunlight. The EX1’s AMOLED display is also more efficient when it comes to power consumption, allowing photographers to maximize battery life and shoot longer on a single charge.
Multiple Shooting Options

The EX1 supports RAW and gives enthusiasts full control over their images thanks to its shutter‑priority, aperture‑priority and full Manual shooting modes. When using these settings, shooters can experiment with features such as slower shutter speeds and depth-of-field; however, for those who prefer ease-of-use over manual controls, the EX1 also offers Samsung’s Smart Auto 2.0 (Still & Movie) scene recognition technology. Applicable for video recording (640×480 / 30fps / H.264) and taking digital stills, this intelligent feature analyzes the scene and then automatically selects the appropriate settings for the best results possible. Using this mode is effortless and users don’t have to sacrifice image quality for simple operation.

Samsung EX1: Specifications:
Megapixels: 10MP
Optical Zoom: 3x optical zoom / ultra-wide 24mm
LCD Size: 3.0″ swiveling AMOLED
Lens: Schneider KREUZNACH bright f/1.8 lens on a compact camera
Movie Mode: 640×480 @30fps / H.264
Special Features: The Bright f/1.8 lens on a compact camera; 24mm Ultra-Wide-Angle Lens; 3.0in Swiveling AMOLED; Dual Image Stabilisation (Optical + Digital); Manual Controls: A/S/M; RAW support; Smart Auto 2.0 (Still & Movie);Large 1/1.7 inch, high sensitivity CCD; Front Wheel Control
Availability: April 2010
RRP: £399.99 (TBC)

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