Manufacturer teams up with iconic record store
Samsung has announced a partnership with an iconic London record store.
Rough Trade East, housed in Spitalfields’ historic Truman Brewery, is Europe’s largest record store. The store is over 6000 sq/ft in size and is described as an ‘epicentre of music celebration’, often playing host to live in-store performances from cutting-edge acts.
The main focus of the partnership is Samsung’s NX series of digital cameras, and the NX10, NX11 and NX100 in particular. These models have been supplied to staff members with the brief of documenting ‘the uniquely inspiring, eclectic activity that revolves around this cultural agora’.
Commenting on the partnership, Stephen Godfroy, Director of Rough Trade, said: ‘Music and photography have always been inexorably linked, we’re continuing that tradition with a typical Rough Trade DIY ethos, involving staff, audience and artists to capture the magic of a place like Rough Trade East. We’re really excited to be working with Samsung to celebrate this relationship in store’.
Steve Mitchell, General Manager, Marketing, Samsung Digital Imaging added: “Samsung’s NX range of compact system cameras are ideal for music photography, incorporating innovative design, advanced features, and professional quality into a compact form.
“We’re absolutely delighted to be working with Rough Trade, to support their wish to celebrate the relationship between music and photography in store, and hopefully to provide some insight in to what makes Rough Trade special, and so loved by legions of music fans.”
For more information on NX series of cameras, visit Samsung online.