Press Release

Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the development and release of the CX3, a new digital camera featuring a high magnification 10.7x (28-300 mm) optical wide-angle zoom lens, a back-illuminated CMOS sensor, and an enhanced noise reduction function.

With a back-illuminated CMOS sensor and a noise reduction function incorporating the algorithm used on the GR DIGITAL III (introduced August 2009), the new CX3 has dramatically improved image quality performance when shooting low-light scenes.

When the camera is pointed at the subject, the new “scene auto mode” will switch to the optimum scene mode. Since the camera automatically changes to the optimum shooting settings, you can enjoy easy shooting of beautiful photographs.

Shooting has never been more enjoyable. With many other function enhancements, such as the addition of a 1280 × 720 pixel HD movie function, the addition of high & low luminance priority  settings for “dynamic range double shot mode” dynamic range expansion effects, and the addition of the “pets” scene mode. The CX3 compact digital camera takes another step forward in realizing the Ricoh design concept “A tool you will want to use every day.”