Further Information

Press Release


PENTAX Optio I-10

A retro designed, SLR-shaped digital compact camera with a host of advanced features in a compact, lightweight body


PENTAX U.K. is pleased to announce the launch of the PENTAX Optio I-10 digital compact camera. In addition to a compact body and with the look of a traditional film SLR camera, it offers a wide range of advanced functions – including an upgraded Face Detection AF & AE function and Sensor-shift Shake Reduction.


Main Features

1. Unique design inspired by an SLR camera

The Optio I-10’s unique, eye-catching design is reminiscent of the beloved SLR cameras of yesteryear and will surely create a sense of nostalgia for many users. By positioning components such as a flash unit and a speaker to the upper middle section of the camera body, and by reducing the height of both sides, PENTAX was able to create this original SLR-shaped body with an elevated mid section. The centre section of the camera’s front panel is elegantly textured to give a high-quality appearance and texture, while all other elements, including the near-centred lens and the PENTAX logo just above it, have been carefully designed to enhance the SLR camera image.

2. Upgraded face detection

The Optio I-10 features a new-generation Face Detection AF & AE function, which instantly and accurately detects up to 32 faces in the image field, then catches them in sharp focus and in optimum exposure in just 0.03 seconds. In addition to popular features such as the innovative Small Face Filter, this upgraded version is programmed to detect not only human faces, but also the faces of dogs and cats. When the user selects pre-registered dog or cat faces (up to three choices), the camera automatically recognises them and optimises focus and exposure. The user can even program the camera to automatically release the shutter the moment the subject’s face turns straight toward the camera. These features make it simple and effortless to capture delightful faces of active pets.

3. Optical 5X zoom lens for broad coverage, from wide angle to telephoto

Despite its compact dimensions, the Optio I-10 features an optical 5X zoom lens covering focal lengths from 5.1mm to 25.5mm (equivalent in the 35mm format to approximately 28mm wide angle to 140mm telephoto). This wide zoom range means the Optio I-10 easily handles a wide variety of subjects and scenes – from breathtaking landscapes, majestic architecture and group shots in a confined space, to tightly cropped photos shot from a distance. When coupled with the Intelligent Zoom function, which allows even tighter zooming in on the subject, the zoom range can be extended to approximately 31.3 times.

4. Exceptional image quality

Combining the exceptional image resolution provided by approximately 12.1 effective megapixels, the faithful colour reproduction of the PENTAX-developed high-performance imaging engine, and the camera’s high-performance PENTAX zoom lens, the Optio I-10 delivers brilliant, high-quality images with well-defined details. Even when enlarged to larger sizes, the images ensure sharp, high-resolution prints with edge-to-edge sharpness.

5. Triple anti-shake protection to prevent different types of camera shake

1) CCD-shift-type SR mechanism

The Optio I-10 incorporates an advanced CCD-shift-type SR (Shake Reduction) mechanism, which effectively compensates for camera shake by shifting the camera’s image sensor (CCD) horizontally and vertically in relation to the amount of shake detected by the high-accuracy gyro sensor. This sophisticated mechanism offers an outstanding camera-shake compensation effect equivalent to approximately up to 2.5 shutter steps, even under shake-prone shooting conditions – such as when using a telephoto lens, or when shooting a sunset or indoor scene with the incident light only.

2) High-Sensitivity anti-shake mode*

When it detects low-lighting conditions in still-image shooting, the Optio I-10 automatically raises the sensitivity to as high as ISO 6400, making it possible to use a higher shutter speed. This effectively minimises the adverse effects of camera shake and subject shake under poor lighting conditions.

3) Movie SR mode**

During movie recording, the Optio I-10 prevents blurry images by digitally minimising annoying camera shake through the use of exclusive software.

* When the High-Sensitivity anti-shake mode is selected, the recorded size is fixed to 5M (2592 x 1944 pixels).

** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.

6. High-quality, HD-proportioned movie recording

The Optio I-10 captures beautiful, flawless movie clips at 16:9 high-definition TV proportions (1280 x 720 pixels)*** at a frame rate of 30 frames per second. This mode also offers a variety of editing functions: still images can be extracted from movie clips, and title images can be added to the beginning and/or end of a movie clip, and more.

*** When the Optio I-10’s AV output terminal is used, movie clips are output as normal image-size data. If the user wishes to play back movie clips at high-definition-TV proportions (1280 x 720 pixels), the data must be transferred to a personal computer for playback.

7. Subscreen Input function for constant display of a favorite image on the screen

The Optio I-10 offers the new and innovative Subscreen Input function, which allows the user to display a thumbnail of a recorded image in the upper left corner of the LCD panel. This function comes in handy when the photographer wants to use a recorded image as a reference to shoot subjects from the same angle and at the same image size every time (such as photographing prepared food in the same way to compile a recipe file), or when the user wants to constantly keep a favourite image on the screen.

8. Creative digital filters to process recorded images

The Optio I-10 comes equipped with 11 digital filters to add various visual effects to recorded images without the need for a computer. In addition to the conventional Monochrome and Sepia filters and the creative Toy Camera and Soft Filters, the Optio I-10 now offers the new Starburst filter, which creates cross-, heart- or star-shaped highlights from nighttime illuminations or reflections on the water. The user can even apply multiple filters to a single image.

9. Other features

1)      Wireless remote shooting using an optional PENTAX remote controller

2)      Auto Picture mode to automatically select one of the eight shooting modes

        for the optimum result

3)      D-Range setting to prevent whitewashed (overexposed) and

        blacked-out (underexposed) areas in an image

4)      Original Frame function to add a decorative frame and/or letters/characters

        to a recorded image

5)      Digital Panorama mode to create a single panoramic picture from

        as many as three images

6)      Digital Wide function to compose an ultra-wide-angle picture

        (roughly equivalent to an image taken with approximately 21mm lens

        in the 35mm format) from two images

7)      Menu Magnification function to enlarge menu items for easier viewing

8)      Eye-Fi connected: optimised for use with Eye-Fi wireless memory cards

9)      MediaImpression 2.0 for PENTAX image viewing, editing and filing

        software included (compatible with latest operation systems, such as

        Windows 7 and Mac OS X 10.6)

Optio I-10 Specifications      


Lens  PENTAX zoom lens, 7 elements in 6 groups (3 aspherical elements)       

        Focal Length    5.1 – 25.5mm   

        35mm equivalent focal length    Approx. 28 – 140mm     

        Aperture        F3.5(W) – F5.9(T)      

Zoom    Optical Zoom    5X     

        Digital Zoom    Approx. 6.25X  

        Intelligent Zoom        Approx. 6.5X at 7M,  approx. 31.3X at 640 (including optical zoom)     

Motion Blur

Reduction       Still   CCD-Shift-Type (SR : Shake Reduction)

High-sensitivity anti-shake mode (Digital SR)  

        Movie   Movie shake reduction mode (Movie SR)  

Focus   Type    9-point AF, Spot AF, Auto tracking AF  

        Focus Range     Standard: 0.4m – infinity (at wide setting), 1.0m – infinity (at tele setting)

        (From lens face)        1.31ft. – infinity (at wide setting), 3.3 ft. – infinity (at tele setting)     

                Macro: 0.1 – 0.5m (at wide setting), 0.2 – 0.5m (at the medium magnification length)   

                0.33 – 1.64 ft. (at wide setting), 0.66 – 1.64 ft. (at medium magnification length)    

                Super macro: 0.08 – 0.15m (at focal length of 6.36mm)  

                0.26 – 0.49 ft. (at focal length of 6.36mm)    

                Infinity-landscape, Pan Focus, Manual Focus: available

Face Detection          Face Detection AF&AE is available for all modes up to 32 faces.

Smile Capture. Blink Detection.

Pet Detection           Detect and recognize up to three pets’ faces pre-registered in the memory      

Number of Effective pixels      Approx. 12.1 megapixels

Image Sensor            1/2.3″ CCD     

Number of       Still   12M、9M(16:9)、7M、5.3M(16:9)、5M、3.8M(16:9)、3M、2.1M(16:9)、1024、640、     

Recorded pixels Movie   1280, 640, 320

Sensitivity (Standard Output Sensitivity)       Auto, Fixed (ISO 80 – 6400)    

White Balance           Auto, Daylight, Shade, Tungsten light, Fluorescent light, Manual setting       

Display         2.7″ Wide LCD , approx. 230K dots, AR coating  

Exposure Control        Metering System Multi-segment metering, Centre-weighted metering, Spot metering

        Exposure Compensation   ±2EV (1/3EV steps)     

Scene modes             Auto Picture, Program, Night Scene, Night Scene Portrait, Half-length Portrait,

Movie, Landscape, Flower, Portrait, Surf & Snow, Sport, Digital SR, Kids, Pet,

Food, Fireworks, Frame Composite, Party, Natural Skin Tone, Candlelight, Text,

Blog, Digital Wide, Digital Panorama, Green    

Playback modes          Slideshow, Image Rotation, Small Face Filter, Digital Filter(B&W, Sepia, Toy Camera,

Retro, Colour, Extract Colour, Colour Emphasis, High Contrast, Starburst, Soft,

Brightness Filter), Original Frame, Frame Composite, Movie Edit, Red-eye Compensation,

Subscreen Input, Resize, Cropping, Image/Sound Copy, Voice Memo, Protect, DPOF,

Image Recovery, Start-up Screen, Face close up playback

Shutter Speed           1/2000 – 1/4 sec. (on wide setting)   1/1500 – 1/4 sec. (on tele setting)

4 sec. at most (in Night Scene mode setting)   

Built-in flash  Modes   Flash-on and Flash-off modes.

“Red-eye” compensation function employs a pre-discharge.  Soft Flash   

        Flash Range     Wide: approx. 0.15 – 4.0m (ISO Auto)

     approx. 0.49 – 13 ft. (ISO Auto)      

                Tele: approx. 1.0 – 2.4m (ISO Auto)

         approx. 3.3 – 7.9 ft. (ISO Auto)      

Drive Modes             One shot, Self-timer, Continuous Shooting, Burst Shooting, Remote Control      

Storage Media           Built-in Memory (approx. 26.7MB), SD/SDHC Memory Card  

Power Source            Rechargeable D-LI92 lithium-ion battery, Optional AC adapter kit is also available     

        Battery life    Still*: Approx. 250 shots (Rechargeable Lithium-ion battery)   

                Playback**: Approx. 300 min.  (Rechargeable Lithium-ion battery)       

Interfaces              USB2.0(Hi-Speed), AV terminal  

Video Output            NTSC/PAL       

Dimensions              Approx. 100.5(W) x 65.0(H) x 28.0(D)mm (including lens depth)

Approx. 4.0(W) x 2.6(H) x 1.1(D) inches

Weight  With battery & SD card  Approx. 153g (loaded and ready)

Approx. 5.4 oz.

        Body    Approx. 132g (without battery and SD memory card)

Approx. 4.7 oz.

* Recording capacity shows approximate number of shots recorded during CIPA-compliant testing.

  Actual performance may vary depending on operating conditions.       

** According to the result of PENTAX in-house testing.


RRP £199.99



  1. 1. Introduction
  2. 2. Further Information
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