Hasselblad announces partnership with Sony in a bid to expand and develop its product portfolio
Hasselblad has announced a long-term partnership with Sony that will see the high-end medium format camera manufacturer diversify into new areas of the photographic market for the first time.
Hasselblad is keen to expand and develop its product portfolio to include a new range of advanced Compact System Cameras, which will be followed by new products for DSLR and compact camera segments.
Hasselblad and Sony have agreed further on plans for the two organisations to work together in efforts to achieve technical and engineering breakthroughs in various photographic technology challenges.
Details are still a little vague on the new Hasselblad Compact System Camera, but what we do know is that it’ll use the same Sony E-mount lens mount as Sony NEX-series Compact System Cameras, while it’ll also potentially use a similar 24MP APS-C format sensor to the NEX-7.
Speaking of the NEX-7, the new model looks like it’s been based around it from the inital drawings we’ve seen.
We’ll bring you more news as soon as we have it.