Fujifilm Finepix F80EXR Press Release

FinePix F80EXR: the 10x zoom ultra compact evolves with HD Video and powerful new features

Update to award-winning super-slim long zoom improves resolution and introduces high definition video capture and the world’s first Pet Detection.

Following last year’s successful launch of the first ultra-slim big zoom FinePix F70EXR, Fujifilm is pleased to announce the FinePix F80EXR, an updated model with a new high

resolution 12 megapixel Super CCD EXR sensor, 720p high definition video capture, exciting new features and a larger high contrast LCD screen. Based on the same award-winning Super CCD EXR switchable sensor technology as its predecessor, the FinePix F80EXR delivers class-leading image quality in a wide variety of shooting conditions.

Key features at a glance:

    * Super CCD EXR 1/2″ 12 Megapixel switchable sensor

    * EXR Priority Modes and EXR Auto Modes

    * Fujinon 10x optical zoom (27mm – 270mm)

    * NEW 3.0″, 230k dots High Contrast LCD Monitor

    * NEW HD Movie Mode (720p) and Micro HDMI Port

    * NEW Face Recognition and Image search features

    * NEWPet Detection

    * NEW Auto Picture Rotation 

    * Underwater mode (Waterproof case for F80EXR available)

    * Ultra High sensitivity (up to ISO 12800 at 3 MP Resolution)

    * Up to 800% Wide Dynamic Range

    * Pro Focus Mode / Pro Low light Mode

    * Tracking AF

    * Dual Image Stabilisation (ISO and CCD Shift)

    * 5 Film Simulation Modes

    * Face Detection with Automatic Red-eye Removal

    * Super Intelligent Flash

    * High Speed Continuous Shooting of 4.2 fps up to 23 frames (3 MP resolution)

    * 230 shot battery life (with included NP-50 Li battery)

Small, but powerful

Little bigger than most compact cameras with 4x or 5x zooms, the FinePix F80EXR packs an amazing feature set – including a 10x wide-to-tele optical zoom lens and 3.0″ LCD screen – into its ultra-compact, ultra-stylish pocketable body.

The 22.9mm metal chassis oozes quality while the double-coated varnishing not only protects the camera from accidental knocks, but provides a jewellery-like finish.

Super CCD EXR-The Quality Edge

Introduced last year with the FinePix F200EXR, this radical new approach to sensor technology has been met with rave reviews and numerous awards from international industry organisations such as EISA and TIPA. The FinePix F80EXR sports the latest 12 megapixel version of the EXR sensor, offering even higher resolution than its predecessor whilst still offering class-leading dynamic range and low noise/high sensitivity options.

Modeled on the human eye, the EXR sensor’s unique design means that for the first time the user can switch the behaviour of the sensor according to the scene to the photographed. When the light is strong and even, the camera can be switched to HR (High Resolution) mode to ensure every small detail is recorded. When light is strong but contrasty, the sensor can switch to DR (Wide Dynamic Range) mode to get the optimal balance between highlight and shadows. Lastly, in low light the sensor will switch to SN (High Sensitivity and Low Noise) mode, to ensure clean noise-free pictures even in the darkest conditions.

EXR was developed by Fujifilm to maximise quality in camera designs where larger sensors simply cannot be used, making it perfect for a long zoom compact, delivering extraordinary results even in the most challenging conditions

EXR Modes – You Decide

The FinePix F80EXR offers the same three EXR Priority modes as its predecessor and the other EXR models higher up the FinePix range. Users can choose between HR ‘Resolution Priority’, SN ‘High ISO & Low Noise Priority’ or DR ‘D-Range Priority’ to suit lighting conditions and their own shooting style and personal preferences.

For the ultimate in ‘point and shoot’ simplicity with perfectly optimised results whatever, whenever and wherever you’re shooting, EXR Auto mode takes the guesswork out of setting the camera by doing everything for you. With six pre-set scene modes covering the most popular subjects; Landscape, Portrait, Macro, Night, Night Portrait, and Backlit Portrait, EXR Auto automatically detects the scene and not only optimises the focus, exposure and white balance but chooses the optimum EXR mode, too. Taking great photos couldn’t get any easier.

10x Fujinon zoom lens

Despite its pocket-friendly size, the FinePix F80EXR’s 10x zoom lens offers a hugely versatile 27-270mm range (35mm camera equivalent) from wide-angle to telephoto. From sweeping landscapes, interiors and large group shots to distant sports or wildlife action, the FinePix F80EXR opens up a world of photographic possibilities you can carry with you wherever you go. The FinePix F80EXR’s Dual Image Stabilisation mode combines a mechanically stabilized CCD sensor with high ISO sensitivities for total anti-blur protection. The combination of these technologies reduces the blurring effect of both hand-shake and subject movement even further to provide sharp, clean and clear results even at the longest zoom settings or in the most challenging lighting conditions.

It’s all in the lens

Long zoom compacts depend heavily on the quality of the optics, so no expense has been spared to provide the FinePix F80EXR with the sharpest, clearest Fujinon 10x zoom lens. The lens features Super Electronic Beam Coating (EBC), the original coating system of Fujinon that keeps ghosting and flare to a minimum to promise optimal picture quality. The Fujinon name ensures optical quality across the entire range that you’ll see from the first picture you take. Fujinon lenses are acclaimed by photographers, broadcasters (as the world’s leading manufacturer of television camera lenses) and industrial users across the globe – and even further afield: Fujinon lenses have been used in an orbital satellite to capture high-resolution photos of the surface of the moon

New: HD Movie/still Capture

The FinePix F80EXR features a high resolution HD movie mode (720p) with sound, and the camera’s micro HDMI* output allows you to easily display ultra clear high definition photographs and movies on high definition televisions.

* HDMI cable required. Sold separately

High Contrast 3.0″ LCD

The high contrast LCD is a considerable benefit in bright light. The Wide View Filter on the LCD means that the camera can be pitched at various shooting angles to enable framing of awkward shots. Viewable at 160 degrees in both vertically and horizontally, the LCD is bright and clear for beautiful rendition of shots in playback, and with a new, large 3″ LCD, your images will look that extra bit beautiful in ‘shoot’ mode or playback.

NEW: Face Recognition technology

For the first time on a F series Fujifilm camera you can identify the people in a picture by name! Face Recognition technology gives you the ability to pre-programme eight people into the camera. To do this you need to take a photo of the person you want to programme in and then tell the camera that that is “Mum”. You also have the option of inputting the category she belongs to (e.g.: friends/family), and when her Birthday is. Then the next time you try to take a photo of her the camera will cleverly recognise “Mum” and optimise the settings to ensure that exposure and focus are best suited to her rather than the other people in the picture. This fun technology can recognise and display up to five pre-programmed people on screen at the same time.

NEW: Pet Detection technology

Calling all animal lovers… why should people be the only ones to have all the fun? Fujifilm have developed a new Pet Detection feature which ensures you take great photographs of your pets. As any cat or dog owner will tell you, it’s difficult to get them to sit still long enough to take a good shot. Available in the Scene Mode settings, “Cat” and “Dog” are two new modes which will guarantee that you get a good picture of the extra member of the family! This works in a similar way to Face Detection, but can only take front on images, not profile shots.

*Detects faces at any angle but detects pets faces frontally only (i.e. not in profile)

Tracking AF

The FinePix F80EXR’s new Tracking AF function means that users can track a moving subject whilst ensuring focus is maintained, even when using the full 10x zoom. This feature is ideal for kids who are always on the go, dogs bounding through fields, or Dads wanting to capture the perfect sports action shot. Simply focus, press the shutter half way and the camera will lock on to the subject, ready for you to take the perfect shot.

Underwater mode

With the optional waterproof case and Underwater mode to adjust colour temperature for more beautiful blues with easy setting, you are ready to dive into another world of photography. White Balance (underwater) is also featured so that user can manually change settings in underwater to capture aspiring underwater photography.

NEW Auto Picture Rotation: A useful new function that ensures your photos are always the right way around in playback. Whether you have taken a landscape or portrait image, you can enjoy your pictures whichever way around you are holding the camera, as the image will rotate in the screen or PC to suit.

Super Intelligent Flash

The FinePix F80EXR is fitted with a class-leading flash control system that efficiently controls the flash power to produce beautifully balanced flash illumination across the foreground and background, even in macro mode. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed.

Film Modes

Similar to other high-end FinePix models, the FinePix F80EXR offers five different film ‘modes’ to allow the photographer full creative expression to explore a variety of pre-set colour and contrast modes designed around Fujifilm’s most famous film emulsions. The modes are: Velvia/Vivid (for dramatic full saturation colour), PROVIA/Standard (for classic ‘neutral’ photography), ASTIA/Soft (for gentle, low contrast portraiture and soft, fine, smooth tonality), Sepia (for antique, warms tones) and Black & White (for dramatic monotones).

DSLR-like Effects with Pro-Focus Mode

One of the ways to distinguish DSLR photography from compact camera photography has been the use of a wide aperture to produce a narrow depth of field separating the main subject from a soft background. The same effect is now possible on the FinePix F80EXR, thanks to its innovative Pro Focus Mode. Through complex digital imaging technology, several exposures are combined to create a crisp shot of the subject against a defocused background and foreground. Ideal for portraiture, nature photography or any subject that needs ‘lifting’ from its background, the FinePix F80EXR Pro Focus Mode provides satisfying professional results at the touch of a button.

The Pro Low-light Mode combines a burst of 4 high sensitivity images using SN mode*1 in quick succession. Using sophisticated Multi Frame Technology, all four images are merged to create one image with extremely low noise.

*1 SN Mode, (High Sensitivity and Low Noise) mode, which caps two adjacent pixels together to produce 6 million large photodiodes, which are big enough to absorb light in the darkest of conditions, to produce low-light shots of extraordinary quality with minimal noise and grain



FinePix F80EXR


Number of effective pixels


12.0 million pixels


CCD sensor


1/2-inch SUPER CCD EXR


Storage media


Internal memory (Approx. 40MB)  

SD memory card / SDHC memory card


File format


Still image: JPEG (Exif. Ver. 2.2) / Movie: AVI (Motion JPEG) with sound / Audio: WAVE format, Monaural sound


Number of recorded pixels


Still image: 4000×3000 (12M) / 4000×2664 (3:2 format) / 4000×2248 (16:9 format) / 2816×2112 / 2816×1864 (3:2 format) / 2816×1584 (16:9 format) / 2048×1536 / 2048×1360 (3:2 format) / 1920 x 1080 (16:9 format) pixels




Fujinon 10x optical zoom lens, 3.3(wide)F5.6(telephoto)


Lens focal length


f=5.0-50.0mm, equivalent to 27-270mm on a 35mm camera (approx.)


Digital zoom


Approx. 4x




F3.3-F9(Wide) F5.6-F16 (Telephoto) with ND filter


Focus distance

(from lens surface)


Normal: Wide: Approx. 45cm/1.5ft to infinity, Telephoto: Approx. 2m /6.6ft to infinity

Macro: Wide: Approx. 5cm-2.5m / 2in-8.2ft, Telephoto: Approx. 90cm-2.5m / 3in- 8.2ft.




Standard output sensitivity equivalent to ISO100/200/400/800/1600/3200*1/6400*2/12800*2;

AUTO, AUTO (400), AUTO (800), AUTO (1600)

*1 image size [M] or [S], *2 image size [S] only


Exposure control


TTL 256-zones metering


Exposure mode


Programmed AE, Aperture Priority AE, Manual


Shooting modes


Mode dial: Auto, EXR, Natural Light, Natural Light & with Flash, SP, P, M, Movie

Scene Position: Pro Focus, Pro Low-light, Portrait, Portrait Enhancer, Landscape, Sport, Night, Night (Tripod), Fireworks, Sunset, Snow, Beach, Underwater, Party, Flower, Text, Dog, Cat


Image Stabiliser


CCD-shift type


Face Detection




Exposure compensation


-2 EV – +2 EV in increments of 1/3 EV


Shutter speed


(Auto mode) 1/4 sec. to 1/2000 sec. (All other modes) 8 sec. to 1/2000 sec.

(combined mechanical and electronic shutter)


Continuous shooting


Top-5, (max 1.6 frames/sec.)

Top-23, High speed (max 4.3 frames/sec. number of recorded pixels: “S” only)

Final-5, (max 1.6 frames/sec.)

Final-23, High speed (max 4.3 frames/sec. number of recorded pixels: “S” only)




Auto focus (Multi, Centre, Tracking ) / Continuous AF, AF assist illuminator available


White balance


Automatic scene recognition

Preset: Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White),

Fluorescent light (Cool White), Incandescent light, Underwater, Custom




Approx. 10 sec. 2 sec. delay




Auto flash

Effective range: (ISO 800):

Wide: Approx. 30cm-4.2m / 1.0ft.-13.8ft.

Telephoto: Approx. 90cm-2.4m / 3.0ft.-7.9ft.

Flash modes:

Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro.

Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.


LCD monitor


3.0-inch, Approx. 230,000 dots, TFT colour LCD monitor, Approx. 100% coverage


Movie recording


1280×720 pixels (24 frames/sec.) / 640×480 pixels (30 frames/sec.) with monaural sound


Photography functions


EXR mode (EXR AUTO, RESOLUTION PRIORITY, HIGH ISO & LOW NOISE PRIORITY, D-RANGE PRIORITY), Film Simulation, Face Detection, Auto red-eye removal, Power management, Framing guideline, Frame No. memory, Silent mode, Face Recognition, Auto-shutter (dog/cat)


Playback functions


Face Detection, Auto red-eye removal, Crop, Resize, Image rotate, Slide show, Multi-frame playback (with Microthumbnail), Sorting by date, Voice memo, Picture Search


Video output


HDMI (type D), NTSC/PAL selectable


Digital interface


USB 2.0 High-Speed


HDMI output


HDMI Micro (type D)


Power supply


NP-50 Li-ion battery (included) / CP-50 with AC power adapter AC-5VX (sold separately)




99.3 (W) × 58.9 (H) × 28.4 (D) mm / 3.9 (W) × 2.3 (H) ×1.1 (D) in. (excluding accessories and attachments)




Approx. 183 g/6.5 oz. (excluding accessories, battery and memory card)


Operating humidity


10~85% (no condensation)


Accessories included


Li-ion battery NP-50

Battery charger BC-45W

Hand strap

USB cable for the FinePix F80EXR

AV cable for the FinePix F80EXR


Owner’s manual


Optional accessories


Li-ion battery NP-50

Battery charger BC-45W

AC Power Adapter AC-5VX

DC coupler CP-50

Waterproof Case


Guide to the number of available frames for battery operation


Approx. 230 frames

  1. 1. Introduction
  2. 2. Fujifilm Finepix F80EXR Press Release
  3. 3. Fujifilm Finepix Z700EXR Press Release
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