Fujifilm X100 revealed: hands on video preview at Photokina 2010

That looks super cool! I think it might have to be purchased!

That Fujifilm is showing Leica how to properly do a XXI century rangefinder is inspiring. That this lecture is taking place in their home turf is wonderfully ironic. Leica, wake up!

this is still a fuji finepix with a fixed focal lens. fuji was smart to give it a retro-ish shell, as there will no doubt be a lot of fashionista photo geeks wanting to be early adopters, but is this a decent value at all for ~$1700USD?

This is the camera i've been waiting for- everthing the Leica X1 should have been, I used to own a Fuji 645 AF and it was fantastic, also a Hexar AF, this seems to be the digital remake of that wonderful camera- hope the price isn't too high though.

I am very interested in this camera and I am an M9 user with lenses, I bet that if Fuji come up with the goods I will not be the only M9 user wanting to buy it, my 35mm is the most used lens on my M9.

How exactly does this focus? Do we have to use the rangefinder or can it be over-ridden for full auto focus?

For those interested more in photo journalism than any other style of photography this is the camera to aim for. If it has a good low light performance i don't see the need to opt for an interchangeable lens camera...

The finishing touch would have been for this camera to have had their top of the range Zuiko lens fitted?

Be the ultimate camrea if it took interchangeable lenses

Leica has one.

leica should be up in arms about this. biggest design copy i have ever seen

Zuiko is Olympus' brand name, they might get a bit touchy about Fujifilm using it. Fuji have a reputation as lens maker that is just as good. Why else would they be manufacturing lenses for Hasselblad?

the gentleman in the interview part of the clip is an imbecile, why would you ask a company rep if the combination of lens and sensor matching would improve picture quality. why not ask a real question like for example, how do you think the camera will be received amongst its target audience?.. why? oh and a second note. when people are speaking english as a second language, speak clearly. not slowly. @two cute dogs - leica wont bat an eyelid over this, what they have is build quality that costs, you cant get that on a sub 1k camera nothing to worry bout. anyways the x1 looks entirely different. i am pretty excited about this to just go back to basics with photography and to step away from having to drill into menus on digi cams.

a potential dream camera. fixed 35mm and 12mp APS-C sensor housed ina beautiful Leica styled rangefinder body. no other camera manufacturer does colour and dynamic range like Fuji ...personaly I'm very excited about this camera.

@david "no other camera manufacturer does colour and dynamic range like Fuji" i think that's where this camera might disappoint. the x100 uses a cmos, where as a camera like the s5 pro used a ccd. the impressive dynamic range came from a merged double scan and i haven't seen this technique being advertised in any of the specs. an interesting feature however is the hd video, i'm interested in seeing how fuji handles this in terms of data rate, compression, ect. this camera might be a good indicator as to a possible s6 pro. fingers crossed!

i have beeeeen longing for this

David wrote: 'no other camera manufacturer does colour and dynamic range like Fuji ..' Agree on the dynamic range but I think Kodak has it for colour.

I love reading these articles because theyÂ’re short but inrfomtaive.