Kodak has joined in the PMA camera launch extravaganza with the announcement of the 10MP EasyShare Z915.

The new compact offers a 10x optical zoom and 2.5in colour LCD, as well as a ‘smart capture’ facility that automatically detects the scene being shot and adjusts the camera settings to suit.

The smart capture feature also automatically applied Kodak’s ‘Perfect Touch’ processing, to further enhance shadow and highlight areas.

The Z915 is powered by AA batteries, is available in either red, blue, black or grey, and will be on shelves for £179.99 from May.

For a full lowdown on the new model, and the recently announced Z980, check out the short video below.