Sony comment on whether Alpha DSLRs will be discontinued

Sony’s Alpha A35 has come to the end of its lifespan, with the SonyStyle store showing it as a ‘previous model’. Having been on the shelf for under a year, it seems there’s every chance we’ll be seeing a replacement sooner rather than later.

This leaves only the Alpha A77 and Alpha A65 as current models, both of which were released late in 2011.

Perhaps more interesting is the lack of movement in the traditional DSLR sector, with the entire Sony Alpha DSLR range currently out of production.

With the A580 and A900 no longer available, and very few rumours alluding to any replacement, this could spell a shift away from traditional mirror technology for Sony.

With all of the major releases throughout 2011 being of the translucent mirror (SLT) variety, could this spell the end of Sony DSLRs as we know them?

The lack of both a beginner and pro-end DSLR cameras does leave a notable gap in Sony’s lineup, meaning releases of both could be imminent. But will we see an ‘A580/A55’ release approach to cater for both DSLR and SLT markets, or will the company forego the DSLR production altogether?

UPDATE

Sony contacted us after posting this story, stating that they have no intention of leaving the DSLR market. Whether this infers a new model is going to be launched in the next few months remains to be seen, but we’ll keep you posted when any new informations arises.

Sony Quote; “We are absolutely committed to the DSLR / SLT market. Through our SLT cameras we believe we can deliver new benefits such as fastframe rate with continuous AF in both stills and videos. The a77 is proof of how serious we are about this market and the number of awards, including the What Digital Camera Gold award and the prestigious Amateur Photographer Reader Product of the Year show that this is model is rated very highly. Stock is now available and we are excited to find out what people think when theybuy, own and use this product.” Rachel Banin, Head of Personal Imaging, Sony UK.
 

  • Martin Reid

    Disingenuous response!. Agree sounds as if dropping reflec mirror for SLT. Perhaps they will have some breakthough technology that will bring SLT up to DSLR standards particularly viewfinder but remains to be seen.

  • Vágner

    For Sony DSLR / SLT are same thing, same market.
    For photographers not.

  • Gerrard

    I think Sony is pretty clear. SLT only.

  • JD

    I still believe in Sony and chose Sony systems for my work. Now, I still using my 4 years old A700 with my Sony CZ lens and wait for a new real good DSLR make by Sony. Hope that Sony listen to their customers who wait a very long time to see a new true good DSLR camera.

  • wedgewaves@yahoo.com

    I have printed Sony Alpha FULL FRAME 24 Mega pixel Captures. There are stunning !! Sony Rocks!! I would take a Sony over canon any day of the week. I am happy Sony is in the MIX !! Sony will surprise you on the next Generation Camera BIG TIME !!! Thank you Sony !!

  • Alex

    This an idiotic article. Not only is it confusing and incoherant – what do you mean by abandoning DSLRs? Leaving the DSLR/SLT market altogether, or simply abandoning the traditional DSLR design? – but it seems WDC don’t have their finger anywhere near the pulse of Sony’s future plans. The A57 is due to be released early next month and there are reliable rumours of full frame models in the works. It sounds like the research for this article consisted solely of browsing the Sony website. I would have expected better from a mainstream publication.

  • Alex

    This an idiotic article. Not only is it confusing and incoherant – what do you mean by abandoning DSLRs? Leaving the DSLR/SLT market altogether, or simply abandoning the traditional DSLR design? – but it seems WDC don’t have their finger anywhere near the pulse of Sony’s future plans. The A57 is due to be released early next month and there are reliable rumours of full frame models in the works. It sounds like the research for this article consisted solely of browsing the Sony website. I would have expected better from a mainstream publication.

  • Chris

    I was thinking of getting the a77 at Focus on Imaging 2012 but now, could be on my way home with a Nikon

  • A77

    I’ve replaced the A700 with the A77. Anybody saying it isn’t a true upgrade just because it has a different method of viewing the scene, is just being silly!

  • Fenris Oswin

    Peter – I did that some years ago and have never looked back. This was when it was still Minolta and their progress in to digital was… well… not worth typing about!

  • David Kilpatrick

    Sony UK’s Paul Genge has confirmed to me several times that a new full-frame model is on the way, and whether or not it is in dual SLT/SLR design, its functions are likely to be interesting and will over-ride any big criticisms of Sony’s ‘development path’.

  • Dissapointed

    I still have an A-700. I was waiting for Sony to release an upgrade with a 14 or 16MP’s version but never did. Now Sony is claiming that their new 24MP’s A-77 EVF camera is their A-700 replacement. The problem is that it is an EVF camera. And just due to this not a real A-700 descendent, but just a better EVF camera than the A-55.

  • Peter Woodham

    I am thinking of going to Nikon as I figure out what Sony are up to.

  • Hoechsgeschwindigkeitsbegrenzung

    If Sony is serious about it’s staying power in this market, they ought to ‘toss a bone’ to it’s customers soon or these very customers or potential customers are going to flock at the Canon-Nikon and maybe Olympus welcoming doors