Fujifilm has unveiled a new addition to its FinePix range of digital cameras. The new S6500FD features a 100-3200 sensitivity range, new face recognition technology and a 10x optical zoom.

Fujifilm has unleashed a new addition to its FinePix range of digital cameras. Featuring a 100-3200 sensitivity range, new face recognition focusing technology and 10x optical zoom, the new S6500FD follows in the footsteps of other recent Fuji releases to offer extended low light and portrait shooting capabilities.

Fuji?s face technology differs to that of rivals such as Nikon, as its system is hardware based, rather than software. This, Nikon claims, enables it to perform faster, so it can recognise faces, optimise settings and take the shot within 0.04 seconds.

An Intelligent Flash setting is also on hand, which attempts to adjust the amount and power of flash depending on the subject at hand. A further ‘Natural Light & Flash’ feature enables flash and non-flash versions of the same image to be taken near simultaneously.

These features are built around a fixed 10.7x (28-300mm equivalent) optical zoom lens with twist barrel control, 6MP Super CCD HR VI sensor and 2.5? LCD screen. The S6500FD also offers fourteen scene modes, PictBridge functionality and compatibility with an optional Wide Conversion Lens.

The FinePix S6500FD will hit stores this October with pricing and stockists to be announced nearer this time. For more information visit www.fujifilm.co.uk