Reader?s Digest readers have voted Canon the most trusted camera brand in Europe 2008 as part of the magazine?s annual Trusted Brands Survey.
The survey, which has been running for eight years, is one of the biggest and wide ranging consumer surveys in Europe. The UK online survey took place from November to December last year and over 23,000 questionnaires were analysed across all countries. The main purpose of the survey is to identify which brands European?s trust the most in a range of consumer product categories and to investigate what trust means in terms of brand choice.

For further information on Canon products, visit www.canon.co.uk