New entry level Sony Alpha 37
- Thu, 17 May 2012
Sony Alpha A37 Highlights:
- All-new 16.1MP APS-C CMOS sensor
- Translucent Mirror Tehnology
- EVF with 1440k-dot resolution
- 15-point AF system
- Tilt-angle 2.7in rear screen
- ISO 100-16000
Sony has refreshed its short-lived Alpha A35, with the A37. The baby of the Alpha range, the Alpha A37 is based around Sony's Translucent Mirror Technology, where there's a fixed translucent mirror in place of a traditional reflex type. This allows for fast burst modes and faster AF - both for normal shooting and when using Live View/video. This does come at the expense of the optical viewfinder, with an electronic equivalent standing in.
The Alpha A37 features an improved electronic viewfinder (EVF). The Tru-Finder offers a 100% coverage - an improvement on the A35's 95%, and a high 1440k-dot resolution.
The A37 is capable of shooting at up to 7fps (frames per second) with full-time AF in Tele-zoom Continuous Advance Priority at reduced resolution, while 5.5fps is achievable at full resolution. Autofocus is taken care of with a 15-point phase-detect arrangement, with the 3 central points cross-type variants for even greater precision. Tracking AF has also been improved, with an improved algorithm for more accurate subject tracking.
The 16.1MP is the same as that seen in the also announced NEX-F3, but with a slightly broader ISO range of 100-16000.
There's Clear Image Zoom - this doubles the effective focal length of the lens, while maintaining the same pixel count - will aimed at stills and video, we can see this being a handy for video capture, which will allow for a smoother transition than might be possible manually zooming. Speaking of video, the A37 can capture video footage at 1080i (50i/25p).
Rather than a screen that sits flush with the body that we saw with the A35, the A37 features a tilt-angle 2.7in LCD display.
The Sony Alpha A37 will be available at the end of May, priced at £530 with the bundled 18-55mm kit lens.
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