Digital sales overtake film…

For the first time, sales of Kodak digital products have overtaken those of traditional products.

For the first time, sales of Kodak digital products have overtaken those of traditional products. Kodak has announced a 12% rise in revenue in its fourth quarter, incorporating a 45% rise (to $2.674 billion) in the sale of digital products and services, with digital sales accounting for 54% of 2005’s total revenue. In the fourth quarter Kodak saw a 95% increase in sales of EasyShare printing docks; a 65% increase in the sale of home-printing products and inkjet media; and a 41% increase in consumer digital capture sales, incorporating digital cameras, Kodak Picture Maker kiosks and related media. Antonio M Perez from Kodak comments: ‘…for all of 2005, we made a tremendous progress on our digital transformation… we strengthened our market position in consumer digital with several innovative product introductions.’ Kodak is expecting the success of digital to continue, predicting an increase in digital revenue between 16%-22% in its financial predictions for 2006.

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