New Kodak P series challenges SLRs

Kodak has launched its new high end P series with two superzoom models, the P880 and P850, which will be hitting the shops in September

Kodak has launched its new high end P series with two superzoom models, the P880 and P850, which will be hitting the shops in September. Kodak's David Hughes comments: “The P-Series breaks new ground by deftly combining high performance and simplicity. Its flagship, the EasyShare P880 introduces a new highly compelling alternative to pricier, bulkier DSLR’s.’ The P880 includes an 8MP sensor and – targeting landscape photographers – a wide angle Schneider Kreuznach Variogon 24-140mm lens that offers both manual focus and manual zoom rings. In a first for a Kodak Easyshare camera the P880 also offers RAW file support, and features an embedded Jpeg within each file. Enthusiasts will also appreciate the rare addition of a PC flash sync socket – in addition to the more usual hotshoe. With the inclusion of Manual, Shutter Priority, Aperture Priority and Program modes alongside a selection of scene modes, Kodak seem to be aiming the P880 at photographers of all abilities. Photographs can be previewed on the 2.5-inch LCD screen, which is composed of 237,000 pixels. The P880 has the facility to capture 30fps VGA movies and features a live-histogram and shutter speeds range from 16-1/4000 seconds. The P850 is a 5MP compact with a 36-432mm lens (35mm equivalent) featuring an optical image stabiliser that is designed to reduce the effects of camera shake in low-light conditions; Kodak claim it will enable a 2-stop advantage over digital cameras that don't feature the technology. The EasyShare P880 will retail at £449, while the P850 will cost £349.99. Kodak has also announced a 1.4x Schneider-Kreuznach Xenar convertor that will retail at £99.99. Head to www.kodak.co.uk, or dial 0870 243 0270 to find out more.

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