Fuji’s latest sleek-looking ultra-compact digital camera is the FinePix Z110, a camera sitting within the company’s Fashion range. It may have sleek looks, but how does it shape up as a compact camera?

Product Overview

Overall rating:


Fujifilm FinePix Z110

Overall score:87%
Image Quality:80%


  • Styling; Build; Size; Ease of use; Price


  • Battery life; Focusing; Display colour balance; No TV connection supplied in box; High ISO noise and detail smoothing


Fujifilm FinePix Z110 Review


Price as reviewed:


Performance, Image Quality and Verdict

Fuji FinePix Z110 review – Performance and Image Quality

Even though the Z110 is small it provides a pleasing user experience – the shutter and video capture buttons are positioned well and the lens zoom control round the shutter release is okay to use too. Start up is on the slow side, accompanied by the usual beeps and warbles you’d expect and that can be switched off within the camera’s clear, easy to use menus.

Menus are in two tabbed backs – one for shooting and associated bits and pieces, one for deeper settings such as date and time set up, video mode selection (PAL or NTSC) and memory card formatting or power saving set up and adjustments. If in playback mode (and you can activate playback, with the camera off, by pressing the playback button on the back) you get a set of specific playback menu options (rather than the shooting settings) and the set up options.

In each case the menus are clear and easy to read. Some form of assistant or guide in menus might hep the typical user of this camera, but other than that once you’ve tinkered in the menus once it’s all simple enough to get to grips with.

With the front open and the camera on, the lens is unveiled and ready for action, next to it a small self-portrait mirror and then a tiny flash unit, good for only around 10-feet tops or as a most fill-in

In terms of shooting performance however, things can be less than straightforward. For a kick off, the screen’s colour balance is off; it’s too warm, which while not catastrophic does make it hard to assess the camera’s white balance settings. And despite the rather sophisticated set of focusing systems employed by the camera, focusing can be hit and miss, most noticeably in the Auto SR mode.

Auto SR works well at activating the right camera features for the subject (portraits for portraits and landscape mode for a landscape, for example) when it’s obvious however images can either lack sharpness – particularly at full zoom on more complex subjects- or simply not be properly focused at all. I found macro to be much more reliable than landscape for example.

The metering also struggled mightily with backlit scenes. The automatic backlight compensation has little chance as the fill-in flash puffed in vain with such a large expanse of shadow to contend with.


To help mitigate the metering problems, you do get exposure compensation to tune of +/-2EV, so there’s a little room to play with harder to meter subjects, although another way around problems is to use the camera’s various automated modes. Come out of Auto SR and choose one of the 19 dedicated scene modes that range from Cat and Dog settings to shooting Portrait or Night Scene modes. Depending on the setting (and yes, an element of trial and error is needed) this helps bias the light measurement accordingly in order to help get a better balance on some scenes.

The camera’s sensitivity range runs from ISO 100 to 3200. Left in ISO AUTO mode the camera sorts itself out well and noise is surprisingly limited, but it’s visible over ISO 400 visible with a loss of detail at ISO 800 and above here, while noise is an issue, the drop off in detail is worse.

Colour capture is rather good, though you can use a variety of settings. Black and white, Chrome (that mimics Fuji’s colour slide film emulsions), Standard and Sepia being the main options via the “FinePix Color” menu option, available when outside the camera’s automated shooting settings, so from within Program mode.

Another funky feature is the ability to upload images and video you shoot to Facebook or YouTube, selected from within the camera but only completed when you plug the camera into your (Windows only) computer and via the MyFinePixStudio software that comes on the camera’s supplied software CD.

Overall though, given the price and the kit available, the Z110 does a great job. Despite the display’s odd bias towards warmth colour capture in the shots is okay, and it’s always nice to have colour and mono options to hand if you fancy getting a little more creative. It isn’t without issues – the camera’s struggle with backlit subjects is one, the focusing is too hit and miss and while not overly sluggish, the camera is not the fastest out of the blocks.

Fuji FinePix Z110 review – Verdict

Overall, the Fujifilm FinePix Z110 is a stylish and easy to use camera, one that can produce nice results given the right circumstances – the softness of some shots and the detail leaching in higher sensitivity settings can be problematic but only if you try to blow the images you take up to a large size. The focusing is my biggest worry, and while on general subjects or when using the central AF point on its own (in Program mode) it seems better, it’s just a shame you don’t always know when it’ll do it’s best work in the automated modes.


Video:720p, 30fps
White Balance:Auto, 6 preset
LCD:2.7in, 230k-dot LCD
Memory Card:SD, SDHC, SDXC
Flash Modes:Auto, forced flash, suppressed flash, slow synchro
Connectivity:USB 2, NTSC / PAL
Sensor:14.1MP 1/2.3in CCD sensor
Metering System:TTL 256-zones
Exposure Modes:Programmed AE, SR Auto, Program, 16 scene modes
Power:Li-ion rechargeable NP-45A, approx 220 frame
Lens:5x optical zoom, 28 - 140mm in equivalent terms
Dimensions:96.8 x 58.2 x 19.5 mm
ISO Range:100 - 3200
Shutter Speeds:4 - 1/200 sec
File Formats:JPEG, AVI
  1. 1. Fujifilm FinePix Z110 review - Features and Design
  2. 2. Performance, Image Quality and Verdict
Page 2 of 2 - Show Full List