The Canon SX30 and the Fujifilm Finepix HS10 scored the same overall when tested individually. But when compared head-to-head, did one come out on top?

Canon SX30 IS vs Fujifilm Finepix HS10

The big draw for superzoom cameras such as the Canon SX30 IS

and Fujifilm HS10 is that they offer the convenience of a huge focal range

within a relatively small body.

While image quality is never going to be able to match that

of a quality DSLR and lens combination, there’s no need to lug a camera bag

full of lenses around or swap lenses in dusty conditions. And given that the

focal range of each model stretches from a wide angle 24mm to well over 700mm,

they are also a considerably cheaper approach too.

Both cameras have already received standalone reviews in

WDC, and both received a respectable overall score of 88%. But when tested side

by side, which one comes out on top? Let’s take a closer look at each and find



Although somewhat similar on the surface, both cameras are

different on the inside, starting with the sensors: Although both cameras use a

1/2.3in sized sensor, the Canon SX30 IS employs a 14.1MP CMOS, while the Fujifilm HS10 uses a newly developed 10MP BSI (Back Side Illuminated) CMOS sensor.

Canon SX30-top

Image: Canon SX30 IS

This effectively flips the sensor round so that the wiring layer sits on the

underside with the photodiodes exposed directly to light entering from the

lens. Both cameras contain proprietary image processors. The DIGIC 4 processor

found in the Canon is well established as a solid performer in other Canon

cameras, and while the processor in the HS10 lacks a specific name, Fuji claims it has been specially

developed to work with the BSI CMOS sensor. 

In keeping with their superzoom

credentials both cameras offer impressive focal ranges. In the case of the 35x

Canon this extends from 24-840mm in 35mm (full-frame) terms, while the Fuji

isn’t far behind with a 24-720mm range. At the wideangle end this is plenty enough

to capture landscapes and large groups of people, while at the telephoto end both

cameras are capable of fi lling the frame with a subject some considerable

distance away. In addition, each camera offers a Macro mode with the minimum

focus distance from the Canon SX30 IS so impressive that the subject can more or less

touch the lens.

Image: Fujifilm HS10Fujifilm HS10-top

Both cameras feature a wide range of shooting modes,

including Automatic, Aperture priority, Shutter priority and full Manual

control for more advanced photographers. Novices are well catered for too, with

each camera offering a good variety of scene modes.

In the movie-recording department both cameras are able to

record HD video at 30fps, although the SX30 IS is limited to 720p HD while the

HS10 records 1080p Full HD. Both cameras also record stereo sound via dual

microphones positioned either side of the lens, although neither offers a

socket for an external microphone.

Both models feature articulated LCD screens to

assist with shooting from extreme angles, however the designs differ, as do the

screen sizes and resolutions. In the case of the HS10 the 3in, 230k-dot screen

folds out by 45° downwards and 90° upwards. Canon SX30IS-back

Image: Canon SX30 IS

The 2.7in, 230k-dot LCD fitted to

the SX30 IS, meanwhile, is of the swivel and tilt variety, which means it could

be used around corners and for self-portraits as well as high or low-angles.

Fujifilm HS10_back


addition, the LCD screen can be reversed and folded back into the body for

added protection when not in use. In addition to LCD screen both cameras also

offer an Electronic Viewfinder (EVF), with the HS10 featuring an eye sensor

that automatically switches it on when the camera is raised to the eye.

Image: Fujifilm HS10


While neither camera is particularly small, the Canon is

easily the more diminutive of the two. Both are styled like DSLRs, and both

offer a relatively substantial finger grip. The weight difference between the

two is indiscernible in use, although the SX30 IS is a touch lighter when the

two cameras are placed on scales. With both cameras offering such large focal

ranges, close control of the zoom is a critical factor and here the manual

operation of the HS10 has a clear advantage over the mechanically powered zoom

of the SX30 IS.

Canon SX30 IS vs Fujifilm HS10

Being able to manually rotate the HS10’s lens, as you would

on a standard DSLR lens, enables quick, precise and controlled framing, whereas

the spring-loaded wideangle/telephoto switch located in front of the shutter

button on the SX30 IS is relatively fiddly and time consuming to achieve

perfect framing with. With its manually operated zoom the HS10 does require two

hands to operate though, unlike the SX30 IS, which can be used singlehandedly if

absolutely necessary.

The HS10 also comes out on top for button placement and menu

navigation, with the angled top-plate-mounted adjustment dial and standalone

ISO/AE/AF/ISO/WB buttons along the back providing far quicker access to key

settings and shooting parameters than the d-pad and fly wheel navigation system

employed by the SX30 IS.

One further notable difference between the two cameras is in

the power source. While the SX30 IS relies on a supplied li-ion battery and charger,

the HS10 requires 4x AA batteries.

There are merits to both approaches, although it should be

noted that using cheap batteries with the HS10 is a false economy and a decent set

of rechargeables will incur some extra cost as well as the camera price itself.


Used side-by-side the relative strengths and weaknesses of

each camera become markedly apparent. The overall feel of any camera in the

hand is subjective to a great extent, but we found that the Fuji felt more secure in the hand, thanks to

its deeper grip and texturised rubber coating. And while the SX30 IS is also easy

to hold and use, its design does mean it’s a bit too easy to inadvertently

press the buttons located on the top right-hand side of the back of the camera

in use. This includes the Zoom Framing Assist button, which leads to your frame irritatingly zooming out in midcomposure until

you release it.

Detail quality

Detail:Viewed at 100%, edge sharpness is slightly higher for the

HS10 than the SX30 IS, although the effects of processing have also led to a

reduction in detail for both cameras – even at lower ISO settings. Given the

huge demands placed on each camera’s lens it’s not wholly surprising to find

that both cameras also suffer from chromatic aberrations in the form of purple

fringing.HS10: 1/45sec @ f/3.2, 60mm, ISO 100, AWB. SX30 IS: 1/30sec @ f/3.5, 67mm, ISO 100, AWB

Autofocus on both cameras is via the contrast-detection

method that is standard on compacts and the vast majority of non-DSLR digital

cameras. Both cameras performed admirably well in bright daylight, with no discernible

difference in speed between the two.

However, in darker conditions both cameras

can suffer from focus hunting and take longer to latch on to their target – a commonplace

problem for cameras using a contrast-detect AF system. The HS10 also boasts the

option of manual focus via a secondary ring on the lens barrel and a magnified

box in the centre of the LCD/EVF, although sadly it’s a bit fi ddly to use

given the resolution of the LCD and EVF.

Each camera features image stabilisation technology that

works well to keep images sharp even when the cameras are handheld and used at

their full telephoto reach. The SX30 IS benefi ts from a lens-based system that

provides up to 4.5 stops of compensation and is far superior at the longer

telephoto lengths as it has real-time effect on composition.

Fujifilm HS10 ISO sampleCanon ISO

In brightly lit

daylight conditions this enables sharp images to be produced at the upper

reaches of the telephoto range even while using the camera handheld. The HS10, meanwhile,

combines mechanical sensor-shift stabilisation and ISO based stabilisation to

give effective results, though it’s in the results that you see the benefi t,

not during composition. Both cameras proved very adept at allowing relatively

slow shutter speeds to be used without denigrating overall image sharpness.

Very much marketed as a high-speed shooter, the HS10 is also

able to shoot at a maximum burst rate of 10 frames per second (fps), although

in practice it can only manage seven JPEGs before the buffer kicks in and shooting

grinds to a halt. The SX30 IS, by contrast, isn’t built with speed in mind and,

as such, can only manage about 2fps. If sports photography and the ability to

capture multiple images of fast-moving subjects ranks high on your list of

priorities, then the HS10 is the clear winner here.

The quality of HD movie capture from both cameras is very

good, with each able to produce pleasingly detailed, colour-rich results. Both

cameras offer continual autofocus, with the SX30 IS just shading the HS10 in

terms of AF speed.

The Ultra Sonic Motor of the Canon SX30 IS is also particularly

impressive, allowing for noise-free zooming, even while recording in the

quietest locations. This motorised zoom also allows for a smoother transition

from wideangle to telephoto (or vice versa). In contrast, the manual control of

the HS10 zoom makes in-movie zooming somewhat clunkier, while the stereo

microphones positioned just above the lens can also pick up some operational

noise as you manually rotate the lens.

In addition to regular HD movie recording, the HS10 can record

high-speed movies at various speeds up to a maximum 1,000fps. This does come at

the cost of resolution though, with 1,000fps movies reduced to an almost unwatchable

224 x 64 pixels with considerable compression. At 240fps though, resolution is

scaled up to a more YouTube-friendly and usable 442 x 332 pixels. While the

SX30 IS offers a smaller LCD screen (and viewable EVF area) than the HS10, we

found it much more pleasant to work with than the Fuji.

The SX30 IS’s screen is far brighter,

crisper and offers significantly better colour reproduction than the HS10. In fact,

the LCD is perhaps the HS10’s greatest failing. The viewfinders for both

cameras fail to be particularly easy to work with (at least compared to a DSLR

viewfinder), although again the smaller but infinitely crisper and more colour-rich EVF of the SX30 IS trumps the larger but

stuttering and washed-out view provided by the HS10’s EVF.

One final noteworthy

point that will be of importance to more advanced photographers is that, while

the HS10 can record still images as either Raw or JPEG files, the SX30 IS can

only produce JPEG files. While it’s still possible to post-process JPEG files

using dedicated software, the compression process that’s inherent in this means

that there isn’t as much information for the editing software to work with,

thus making the fi les less receptive to complex manipulation.

Image Quality

Tone & Exposure

Set to matrix metering both cameras display a marked

difference, with the Fujifilm HS10 tending to slightly underexpose and the Canon SX30 IS

slightly overexposing. In high contrast or bright conditions the former is

nearly always preferable as it’s easier to lift shadows in post-production than

it is to reclaim blown highlights. At lower ISO settings both cameras produce

good tonal ranges, although this does suffer as you increase sensitivity.

Colour & White Balance

colour comparision

Both cameras produce richly coloured images, although the

SX30 IS has the edge in terms of punch and vibrancy. It’s also possible to see

how the HS10 tends towards underexposure and notably darker images. HS10: 1/100sec @ f/3.6, 105mm, ISO 800, AWB. SX30 IS: 1/60sec @ f/4, 119mm, ISO 800, AWB.

Straight out of the camera and used on a standard setting,

colour is slightly more vibrant and punchier on the SX30 IS. That’s not to say that

colour on the HS10 is particularly muted, although it does lack the immediacy

of the SX30 IS. Used on the AWB setting, both cameras proved to be, for the

most part, reliable and accurate. That said, on some occasions the Fujifilm HS10 can err

towards producing slightly cold images while the Canon SX30 IS tends to go the other

way making images appear a bit warmer than they should be. There is some leeway

to fix these issues with post-production software though.

Sharpness and Detail

While the HS10 produces impressively sharp JPEGs with good detail

– even at 100% – we were somewhat less impressed with the SX30 IS. While the

majority of images came out acceptably sharp, there were also many that didn’t.

Given that some of these non-keepers were shot at a high enough combination of

shutter speed and aperture, and at a medium focal length, this was a bit

disappointing. Both cameras also suffer from noticeable chromatic aberration,

especially in high-contrast scenes, although given the demands of packing such

a large focal range into such small lenses this is understandable.


Both cameras have fallen in price since their launch. The

Fujifilm HS10 can now be picked up for under £300, whereas the Canon SX30 IS generally costs

around £90 more. Not only does this make the Fujifilm HS10 the more attractively priced camera

of the two, but also puts the Canon SX30 IS into direct competition with some

entry-level DSLRs, including Canon’s very own 1000D.


On paper the Canon SX30 IS – with its extra 5x zoom and

higher resolution – may seem like the better option. However, in real-world use,

the difference between 720mm and 840mm is less significant than you’d expect. And,

as is now recognised by consumers, sensor resolution is not the be-all and

end-all of image quality. Indeed high pixel counts can sometimes be detrimental

to image quality, though this doesn’t apply to the Canon SX30 IS.

Overall, choosing a winner between these cameras depends on

your priorities and tastes. In addition to its longer zoom and higher resolution

the Canon is smaller, has a better LCD screen, and better image stabilisation. But

while the Canon feels like a souped-up compact in use, the Fujifilm HS10’s

strengths may be the more appealing for enthusiasts seeking a more DSLR-like

experience. The manual zoom is more satisfying to use than the Canon’s twitchy

powered zoom control, and of course it offers the ability to record Raw files.

It also wins in terms of burst speed and ‘fun’ features such as Motion

Panorama. All in all neither model is completely perfect, particularly in the

viewfinder department, but overall the Fujifilm HS10’s more serious aspirations make it

our preferred choice. Just.

To see the full reviews and full specs of both cameras click here for the Canon SX30 IS and here for the Fujifilm HS10.

Alternatives to Consider

Panasonic FZ38 – £230
While the focal length only extends to 480mm, the 12MP FZ38 remains a quality performer.

Pentax X90 – £200
With a 26x zoom offering 26-676mm, the 12MP X90 could be a good budget option.

Nikon P100 – £265
Some image quality issues, but easy to use and well specified.

  • Shaun Mason

    I have had the HS10 for a year now not a bad camera. The only problem with Fujifilm is how one is treated when you need to send in for warranty repair. I did like the HS10 while it word but moved to the SX30is after the way my problem was NOT handled buy Fuji. The SX30is has been a great replacement. I get sharp images and 840 zoom is better than the 720mm for sure as well as having the dig zoom. There is some learning curve with the Canon but after using it for less than 30 min had it all figured out no problem.

  • Karen M

    I compared the Canon Sx30 to the Fuji Hs10 and bought the Fuji..not only does it have Raw capablitly it also has SLo Motion capture. I’ll never settle for a simple camera like a canon sx30IS…35X or not..Fuji hit it out of the park this time

  • Roy Taylor

    I’m hoping there will soon be an update to the Canon. I think the absence of RAW was a big mistake.

  • Ralph Cooper

    This is an interesting report.

    I have just spent a while deciding between the HS10 and the SX30.

    My choice?

    The HS10!

    However I am thinking it could be improved with a faster shutter speed or a slower ISO or an f stopgreater than 8.

    In very bright condotions is does seem to reach its exposure limits quickly.
    Also the AF can be a bit tempramental. Particularly at longer focal lengths or when thre is mist around.

    The manual focus is not as easy to use as that on my old Canon S3.

    Other than that, I’m really enjoying the HS10 despite it feeling a little lss intuitive than the canons I own.

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