With the increased demand for digital photographs from consumers, Sony has launched SnapLab, a new digital photofinishing printer.

With the increased demand for digital photographs from consumers, Sony has launched SnapLab, a new digital photofinishing printer.

SnapLab is a desktop printer, which produces high-quality photographs from digital memory cards. It does not require a computer; instead an 8in touch-screen colour LCD guides the user through its operation.

Because SnapLab is relatively small and inexpensive, it is aimed at small businesses and photograph retailers who may not be able to afford or have the floor space required for a kiosk or mini lab.

Helen Sheldrake at Sony UK comments: ?The joy of digital photography is that you can view your pictures instantly. For the consumer, Sony SnapLab is a natural extension of the technology because it enables photographers to print out their instantly-captured digital pictures in a few seconds.?

SnapLab uses rolls of paper rather than sheets, enabling high-volume printing at a rate of one picture every 15 seconds. It can read photos in JPEG, TIFF and BMP format from a Memory Stick, Compact Flash, SmartMedia, SD or xD-Picture card. Users can also apply photo borders, adjust color, crop or add custom text.

Log onto www.sony.co.uk for more information.