Smirnoff have launched an online photographic competition offering photographers the shot at a grand prize of £5000

The competition runs in conjunction with Smirnoff Black No.55, a vodka known for its ?rare character?. The theme of the competition is in relation to this rare character, with Smirnoff posing the question ?what does rare character mean to you??.

The competition is running for 8 weeks, with the highest viewer-rated image from each week winning a bottle of Smirnoff black, and the most successful capture of ?rare character? winning the grand prize of £5000

To submit pictures and to view the online gallery, visit www.raresmirnoffblack.com .