Ricoh has added to the available attachments for the modular GXR camera in the form of the P10 28-300mm f/3.5-5.6 VC unit. The 10MP 10.7x optical zoom option adds to the already released A12 50mm and S10 24-72mm units.

Features of the P10 include a 5fps burst rate on full quality RAW mode, up to an ultra high 120fps (VGA), and 720p HD movies. The in-built sensor is a back illuminated 10MP CMOS device with improved low noise performance. Prices are expected to be just under £250 for the P10 unit, with GXR kits including the P10 also being made available for just under £650 from the start of June. A second GR prime lens module in the form of a 28mm f/2.5 is also due for release in the Autumn.

Ricoh’s Manger, Keita Hashizume and General Manager, Kazunobu Saiki, for the European Personal Multimedia Centre visited the WDC offices to show us the new P10 attachment and also announced a number of concept units for the GXR that may go into production, including a printer, projector, wireless extension, and hard drive. As the GXR is a uniquely placed piece of kit in the market there’s plenty of potential to expand beyond the usual trappings of a prestige compact.   
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Picture credit: Angela Nicholson

Press Releases

Ricoh announces RICOH LENS P10 28-300 mm F3.5-5.6 VC
A new GXR camera unit with a 10.7x optical zoom lens (28-300 mm)
and RAW high-speed continuous shooting at up to 5 frames/second

Tokyo, Japan, May 7, 2010-Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the development and release of the new GXR camera unit RICOH LENS P10 28-300 mm F3.5-5.6 VC*1. Featuring a high-magnification 10.7x (28-300 mm) optical wide-angle zoom and high-speed continuous shooting of RAW still images at about 5 frames/second*2, this camera unit has a back-illuminated CMOS sensor and an advanced noise reduction function.
*1 The “VC” designation indicates that this unit has the Vibration Correction function developed independently by Ricoh.
*2 The maximum number of images for continuous shooting in RAW mode is five.

Image processing engine Smooth Imaging Engine IV and the high-speed image processing capabilities of the CMOS sensor combine to enhance image quality and expand dynamic range. The 10.7x optical zoom expands image-creation possibilities from wide-angle through telephoto. The RAW mode high-speed continuous shooting at about 5 frames/second enables the photographer to catch the desired scene. And the noise reduction function and back-illuminated CMOS sensor together give high imaging performance in low-light shooting.

Also included are a 1280 ◊ 720 pixel HD movie function, the dynamic range double shot mode function, a macro function capable of close-up shooting at 1 cm, and many other enhanced functions for diverse and effortless enjoyment of shooting from 28 mm wide-angle to 300 mm telephoto.

For this model, there are two package types available. The product name “RICOH LENS P10 28-300 mm F3.5-5.6 VC” refers to just the camera unit by itself. Product name “GXR+P10 KIT” refers to the GXR body and the RICOH LENS P10 28-300 mm F3.5-5.6 VC camera unit packaged together.

  1. 1. Introduction
  2. 2. Press Releases
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