With the new FE-240, Olympus has coupled extended magnification power with a slim, compact body priced u00a3180.

With the new FE-240, Olympus has coupled extended magnification power with a slim, compact body. The camera’s 5x zoom lens enables the user to get a closer than with a standard 3x zoom camera. The lens manages to defy convention by fitting into a slim and stylish metal body, available in either silver or black. Olympus? FE-240 will be available in shops from February 2007 with an estimated price or £180.

See below for full press release:

The 5x zoom Olympus FE-240

London, 25 January 2007: The FE-240 has a lot to boast about ? a 5x zoom lens (equiv. to 38-190mm on a 35mm camera) matched with 7.1 Megapixel resolution, all housed in a metal body that, at just 17.6mm thick, is so slim that the camera is the perfect constant companion for those who demand power, compactness and quality.

Like all FE series cameras, this model is wonderfully easy to use due to its ?one button, one function? design. Even beginners can achieve great results when shooting in a variety of familiar situations thanks to 15 special scene modes, such as Fireworks or Self Portraits. All main functions are conveniently controlled using a mode dial that allows users to choose quickly between eight different programmes including a High ISO Setting mode with ISO 1000 and Movies with sound.

A slot for optional xD-Picture Cards complements the internal memory, allowing virtually limitless recording capacity. Finally, the Olympus Master software included with the camera makes editing and archiving pictures on the computer a cinch. The big-zooming FE-240 will hit stores in February 2007, with an estimated price tag of just £180. For further information call 0800 0720070 or visit www.olympus.co.uk.

The Olympus FE-240 ? main features:

7.1 Megapixels in a stylish metal body available in silver or black

5x optical zoom (equiv. to 38-190mm on a 35mm model), 1:3.3-5.0

6.4cm/2.5? LCD

?One button, one function? design principle

Super Macro mode from 3cm

TruePic TURBO

15 scene modes (e.g. Cuisine, Fireworks, Self Portrait)

High ISO Setting mode (ISO 1000)

Internal memory plus xD-Picture Card slot

Movie recording with sound up to card capacity

Supplied with Olympus Master software + LI-42B lithium ion battery

Multi-language menu with 25 languages

‘One button, one function’ design principle

All essential functions, such as shooting, playback and viewing on the LCD, as well as erasing, are easily activated via a single button making controlling the camera child?s play.

High ISO Setting

A special shooting mode, where the camera automatically increases ISO sensitivity to allow faster shutter speeds ? which in turn helps to avoid image blur caused by camera shake or by fast-moving objects.

TruePic TURBO

Developed by Olympus, the TruePic TURBO image processor automatically enhances important aspects of image quality: colour reproduction (colour range, saturation and brightness), picture sharpness, as well as processing speed.

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