Style is held in high regard for digital compact users, a fact that Olympus has taken to heart with the new FE-230. At 16.5mm thick, this new model aims to impress the user both in the pocket and out. Olympus says the FE-230 has not made the classic mistake of placing style over substance however, incorporating a 2.5inch LCD an TruePic TURBO image processor to back up its ultra-slim design. Look out for this top new model in stores from Febraury 2007, with an estimated high-street price of £150

See below for full press release:

The head-turning Olympus FE-230

London, 25 January 2007: The FE-230 makes a big impact thanks to a diminutive slim-line stainless metal body that?s just 16.5mm thick. Image quality is second to none thanks to the TruePic TURBO image processor and 7.1 Megapixel resolution. Proving that its beauty is more than skin deep, a 3x zoom lens and a big 6.4cm LCD screen allow users frame their shots with ease, and makes viewing results a joy too.

Handling the FE-230 is genuinely intuitive, with the camera incorporating a ?one button, one function? design principle. A mode dial lets users conveniently choose between the camera?s eight different shooting programmes, which include High ISO Setting mode with ISO 1250, Super Macro and Movie recording with sound. Ideal for happy snappers, 18 preset scene modes are on board to make easy work of familiar photo situations. These include special Underwater modes which (when used with the optional Underwater Case PT-038) give the freedom to take fun shots up to 40m below the water?s surface.

An xD-Picture Card slot and the internal memory make for plenty of storage space, so the photo shoot can continue as long as you wish. And, the Olympus Master software included with the camera means that editing and archiving pictures on the computer is refreshingly uncomplicated. Expect to see the ultra-slim FE-230 in stores from February 2007, with an estimated High Street price of just £150. For further information call 0800 0720070 or visit www.olympus.co.uk.

Olympus FE-230 ? main features:
7.1 Megapixels in a stainless metal body
Only 16.5mm thin
3x optical zoom (equiv. to 38-114mm on a 35mm model), 1:3.1-5.9
6.4cm/2.5? LCD
Super Macro mode from 5cm
?One button, one function? design principle
18 scene modes (including Underwater Wide and Macro)
High ISO Setting mode (ISO 1250)
Internal memory plus xD-Picture Card slot
Movie recording with sound up to card capacity
TruePic TURBO
Supplied with Olympus Master software + LI-42B lithium ion battery
Multi-language menu with 25 languages
Underwater case (40m) PT-038 optionally available

‘One button, one function’ design principle
All essential functions, such as shooting, playback and viewing on the LCD, as well as erasing, are easily activated via a single button making controlling the camera child?s play.

High ISO Setting
A special shooting mode, where the camera automatically increases ISO sensitivity to allow faster shutter speeds ? which in turn helps to avoid image blur caused by camera shake or by fast-moving objects.

TruePic TURBO
Developed by Olympus, the TruePic TURBO image processor automatically enhances important aspects of image quality: colour reproduction (colour range, saturation and brightness), picture sharpness, as well as processing speed.

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