Nikon is to support the worldwide 'Right to Play' initiative with its Nikon Photo Contest International (NPCI) 2006/7.

Nikon is to support the worldwide ‘Right to Play’ initiative with its Nikon Photo Contest International (NPCI) 2006/7.

Nikon?s support of the Right to Play scheme began at the 1994 Winter Olympics. The scheme encourages children to take part in sports and play to help with their development, give them confidence and improve their relationships with other children and adults.

The NPCI has grown in popularity since the first contest in 1969 and has attracted almost 1.25 million images from almost 300,000 photographers over 30 years. The 2004/5 photography competition attracted over 30,000 entries from more than 10,000 entrants on the theme of ?At the Heart of the Image?. There are two main categories for the 2006/7 competition, ?free subject? and ?Smile, Smile, Smile!?, with a total of 33 prizes to be awarded by a panel of international photographers.

Nikon is establishing a number of pan-European and local schemes to raise awareness and contributions for the Right to Play initiative which will be directed towards a specific scheme in Africa or Eastern Europe. For every entry to the NPCI 2006/7 competition Nikon has announced that it will donate 2 Euros per entry into the Nikon Right to Play fund.

Martina Beckmann, Nikon Europe Manager Communications and Marketing Services, said: ?The Right to Play foundation is important to Nikon and the more entries we get to this year?s NPCI, the more funds we will allocate to making our support of the scheme a resounding success.?

Details of Nikon?s support for the ?Right to Play? programme and information about how to enter the NPCI 2006/7 can be found at a dedicated website, www.npci.info