A 10x optical zoom model is to be added to Kodaku2019s EasyShare line-up. The manufacturer claims the camera will u201cbridge the gap between value and performance.u201d

A 10x optical zoom model is to be added to Kodak?s EasyShare line-up.

According to the manufacturer, the new Z710 zoom hopes to ?bridge the gap between value and performance?, with a mix of beginner and advanced controls.

The Z710 combines a 7.1-megapixel image sensor, a Schneider Kreuznach Variogon 10X optical zoom lens and Kodak?s Color Science imaging processing chip.

On-camera picture enhancing features include cropping, a live histogram, and a capture grid line display that allows for more creativity. Advanced settings and custom controls, including programme, aperture and shutter priority, and full manual mode provide increased controls are available for more confident snappers.

Available this month, the Z710 camera will retail for £279

PRESS RELEASE

New KODAK EASYSHARE Z710 Zoom Digital Camera Combines Advanced Features with Point-and-Shoot Simplicity

High-Zoom, Feature-Packed Camera Provides Outstanding Image Quality at a Value Price

Eastman Kodak Company has announced the latest addition to its award-winning line of consumer digital cameras, the EASYSHARE Z710 zoom digital camera. With impressive 10X optical zoom, phenomenal picture quality, and a host of performance features, this new model bridges the gap between value and performance. Intuitive enough for beginners and sophisticated enough for digital photography enthusiasts, the Z710 camera provides point-and-shoot simplicity with advanced features to easily get professional-looking results. Available in September, the Z710 camera will retail for £279 (RRP).

?The line of KODAK EASYSHARE digital cameras has won numerous accolades over the past five years for innovation, advanced technology, and ease-of-use,? said Carolyn Walsh, Product Sales Director Digital, Eastman Kodak Company. ?With the release of the Z710 model we are setting a new price-to-performance benchmark making it incredibly simple for people to take, make, share, and organise pictures at a great value.?

The secret behind the Z710 camera?s outstanding image quality is the combination of the powerful 7.1 megapixel image sensor and a professional quality SCHNEIDER KREUZNACH VARIOGON 10X optical zoom lens, making it simple to zoom and capture crisp shots, as well as make high-quality prints up to 30 x 40 inches (76 x 102 cm). To that, add the exclusive KODAK Color Science imaging processing chip which helps to capture natural details, accurate skin tones, and breathtaking colour, and say goodbye to the guesswork when it comes to snapping the perfect shot.

The intelligent features of the Z710 camera make it easy for anyone to get more out of their digital photography experience. On-camera picture enhancing features such as cropping, a live histogram, and a capture grid line display allow for more creativity in each and every shot. Advanced settings and custom controls, including programme, aperture and shutter priority, and full manual mode provide ultimate photographic control in any situation. For the most effortless experience, users can get the right shot automatically by selecting from 19 pre-programmed scene and colour modes (e.g. candlelight, fireworks, party and beach).

Taking great pictures is only the beginning of the photographic experience; sharing those precious memories with others is the important next step. For that reason, the Z710 model and the entire EASYSHARE System are specifically designed to make sharing images just as fun and rewarding as capturing them. With a big, bright 2 inch indoor/outdoor colour display, images can be shared anytime right from the back of the camera, and, by using the camera?s Favorites feature, a collection of special images can be kept permanently on the camera for on-the-go viewing without taking up space on the memory card. The exclusive on-camera Share button gives users the power to easily print, e-mail, and organise pictures with just one touch.

When printing images, Kodak provides exceptional quality prints that will last for generations. Using the highly-acclaimed line of KODAK EASYSHARE thermal snapshot printers, including the portable G600 Printer Dock, Z710 camera owners can easily print real KODAK 4 x 6-inch pictures at home, with just one touch, in as little as 60 seconds.

Kodak continues to bring groundbreaking features to its award-winning KODAK EASYSHARE digital photography system, enhancing the digital photography experience for consumers worldwide. The EASYSHARE system consists of cameras, snapshot printers, services, docks, software, inkjet and thermal photo papers, and accessories, making taking, sharing and archiving high quality digital pictures effortless. The Z710 camera comes with the latest Version 6.0 of KODAK EASYSHARE Software featuring an array of enhancements to help consumers find, create and share pictures like never before. Version 6.0 includes a photo card printing feature that turns pictures into invitations, KODAK PERFECT TOUCH technology in home printing, file watch feature that reorganises file systems without losing any pictures, personalised photo backgrounds, and much more. The new KODAK EASYSHARE Software V6.0 can be downloaded for free at www.kodak.com/go/easyshare.

Further information on KODAK EASYSHARE products is available at www.kodak.co.uk