Canon has unveiled its next generation DSLR: the EOS 400D. Featuring a 10.1-megapixel CMOS sensor, new EOS Integrated Cleaning System, larger 2.5? LCD and 9-point AF, Canon is predicting the 400D will take the lead as the world?s most popular camera.
Positioned above the EOS 350D, the camera debuts Canon?s first EOS Integrated Cleaning System. Based on research into the causes of dust in DSLR cameras, the system combats dust in three important ways: reduce, repel and remove. The 400D?s internal camera mechanisms are designed to minimise dust generation. The body cap has been redesigned to prevent dust generation through wear on the cap itself. Anti-static technologies are applied to the low-pass filter covering the front of the sensor so as not to attract dust and as a final defense, a Self-Cleaning Sensor Unit uses hi-frequency vibrations to shake dust from the low pass filter for approximately one second after each start up. For instant shooting after power up, this feature is disabled immediately the shutter release is depressed.
Canon has also developed an internal Dust Delete Data internal software system, which can map the position of any visible dust on the sensor. This can then be deleted automatically after the shoot with the latest Digital Photo Professional software.
At the heart of the EOS 400D is the same DIGIC II processor found across the EOS range right through to EOS 1D professional model. As well as ensuring image quality through advanced rendering algorithms and a 0.2 second start up time, DIGIC II?s accelerated processing prioritises the photographer?s ability to keep shooting by clearing the buffer quickly between frame bursts.
As well as the Cleaning System, the EOS 400D incorporates a number of developments over the EOS 350D. Resolution increases from 8.0 to 10MP, using CMOS technology now found in all six EOS Digital models. At nearly twice the size of the EOS 350D display, the 2.5-inch high-resolution LCD is the brightest in the EOS range and now displays all key shooting and user interface information along with image playback. The AF system expands from 7 to 9-point, with a sensitive f/2.8 centre point for enhanced performance in low light. Even with the image resolution increase, maximum frame burst almost doubles from 14 to 27 large JPEGs and from five to 10 RAW.
To coincide with the launch Canon has also unveiled two new lenses, a 50mm f/1.2 USM and EF 70-200mm f/4L IS USM, which offers four stop image stabilisation. An EOS 400D 18-55 kit will be available from late September priced £719.99, while a body only package will retail at around £649.99. Find out full details at www.canon.co.uk