Sony Alpha A700 replacement model mock-up at Focus on Imaging 2011
- Tue, 8 Mar 2011
Since its announcement last year, the Sony Alpha A700 replacement model, dubbed the ‘A77' by many, has been causing quite a stir. Following on from the success of the Sony A55 and A33 SLT (Single Lens Translucent technology), the latest A77 model will follow in the same vein, providing a translucent shutter system that doesn't require moving, mechanical parts. As a result we suspect that the A77 will be the first Alpha model to marry a hardily-built body with the SLT technology for super-fast shooting.
Paul Genge, Sony's UK Technical Marketing Manger for DSLR, was pleased to present the latest transparent mock-up body of the A77 to What Digital Camera, but refused to comment on the final specification. ‘We now know the full spec, but you'll have to wait until nearer the summer to find out the full details,' he told us. At least, therefore, we know the model is likely to reveal itself in full over the coming months for a summer-time release date this very year. We'll be bringing you more Sony Alpha A700 replacement (A77) news as and when we find out those all-important details.
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April 09 14:45
Sandy Wilson
Having seen and read the advanced technology in this camera, I predicted to Paul Genge of Sony that within ten years the DSLR/SLT still camera as we know it will no longer exist, for when the resolution quality is high enough we will be able to pull still images from anywhere in the video stream.
June 25 23:54
Tom Ely
That is nonesense. What about lighting and the use of flash?! ie in a church gently lighting the bride at a wedding using 16th power flash for example. If everything is videod, then that wouldn't work. Stills cameras will always exist.