Ilford launches new simplified inkjet photo paper range

Photo stalwart Ilford has announced a new range of inkjet compatible papers building on the success of its Printasia range and now classified into straightforward good, better and best categories. In an attempt to further simplify consumer choice, the papers are respectively colour coded Gold, Silver and, slightly bizarrely, pink. Ilford claims its ‘best’ papers are actually superior to traditional photo prints, that ‘better’ provides the look and feel of a real photo, and ‘good’ is suitable for everyday use. More information can be found at www.ilford.com