Jessops increases Christmas sales

Increased demand for digital cameras has helped high-street photographic retailer Jessops achieve a rise in Christmas sales

Increased demand for digital cameras has helped high-street photographic retailer Jessops achieve a rise in Christmas sales ‘Exclusive camera deals and competitive pricing’ helped Jessops see a 9.4% increase in like-for-like sales and 13.3% increase in total sales in the five-week Christmas sales period. Digital camera sales were up 23% and digital SLRs saw a huge 92.8% increase. Derek Hine from Jessops comments: ‘This is a pleasing performance and a welcome respite from the tough retail environment faced for most of 2005… With nine months trading still to come, we are mindful of last year’s market conditions, although this strong start to the year does underpin confidence in our prospects for the year as a whole.’

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