Ricoh UK has announced that Alpha Digital Services has been appointed distributor of its digital camera range. Ricoh claims that the move reinforces its commitment to the UK digital camera market, as well as strengthening its place within the retail sector. Based in the UK and Germany, the Ricoh Personal Multimedia Centre of Europe B.V supplies DVD drives, media and digital cameras to the Pan-European market. Frazer Allen from Alpha Digital Services comments: ‘We are looking forward to working with the Ricoh brand and are especially excited to be able to promote the new models the GR Digital and the R3 into the channel.’ From a background in film photography, including the popular film GR series, Ricoh released a succession of digital cameras, most recently the Caplio R3, which features a 7.1x optical 28-200mm wide-angle lens. The GR Digital is an 8MP compact with an f/2.4 38mm lens. For more information about Ricoh digital cameras visit www.ricohpmmc.com or call 0208 261 4031.